Powerful business marketing articles and successful Internet marketing tips for a lucrative home based business: My Fashion Emall Blog:

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Top 5 Rising Business Social Networking Sites to Check Out

Top 5 Rising Business Social Networking Sites to Check Out Top 5 Rising Business Social Networking Sites to Check Out

Networking is a must if you’re in business. Many people are unsure of exactly what networking is. Let me explain; networking is meeting people and having the ability to tell them who you are and what you do in a precise and interesting manner.

Networking is referring people with a need to other reliable people and businesses. It is unselfishly helping others while you actively promote and meet new potential clients and contacts for your own business. It is a network of people who refer you and vice versa. It is a way to help other people as well as others helping you. I’d like to think of it as ‘what goes around, comes around.’

It is important to remember, that at the end of the day, you want to come across as an expert in your field. Someone who can help others in their business journey as well. Your goal is to NOT network for purely selfish reasons. Now a days, people are smart,  savvy and will notice.

Your business networking success will be enhanced if you enjoy people and do not have any reservations about expressing yourself. By networking you can meet fascinating and interesting people. Introduce yourself and tell others what your specialty in business is. Make friends and help one another.

Besides the most popular network sites like Facebook, Twitter, LinkedIn, Pinterest and  Google+, below I found 5 rising social network sites that you should consider joining too.

Networking group members usually turn to each other when they require information and/or products. Why not add these to your social networking list as well:

Out of the five business social network sites above, I’ve joined 3 and so far so good. I’m meeting lots of smart business oriented people with awesome ideas.

So if you want to increase your business exposure, then you should check out the above rising business social network sites today.

Let us know how it’s working for your business when you join by leaving your comment below. Thank you!

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, The Biz Buzz of a Latina Mom and biz owner at Books About Me and JimSon Designs. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter above or below.
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How Do You Define Your Market Niche

How Do You Define Your Marketing Niche How Do You Define Your Market Niche

An important part of planning your small home based business is to know who will use your product(s)/service(s).  Market research is key to your business success!

The vast majority of small businesses will rely on their communities for sales. However, it is in your best interest to get to know everything you can about your community, and the type of consumers who will use your product(s)/service(s).

It’s important NOT to spend advertising dollars on consumers who don’t want or need your product(s)/service(s). First, find out who, where, what, why and when to define your market niche and gain potential consumers. The following questions should be a part of your marketing research and only your answers can dictate your business success. Start with the  following:

WHO -

• Are most of your consumers female?

• Are most of your consumers male?

• Are they an even mix of male & female?

WHERE –

• Where would these consumers generally congregate?

• Where within your social media networks can potential consumers exist?

• Where within your own community do consumers collaborate?

WHAT –

• What is their average income bracket?

• What are their interests?

• What is their average age?

• What type of work do they do?

• What is the average family size?

WHY –

• Do they live in apartments, houses or rural areas?

• Why are they listening to radio stations, hanging out at  social media sites? What’s their angle for doing so?

WHEN -

• When are they available to socialize with for example a.m and/or p.m?

• When is it the right time to pitch your product(s)/service(s)?

Research the answers to the above to define the physical limitations of your business and build a profile of your average consumer.

Some of the most successful businesses know exactly who they are catering to. The above questions can help you formulate a market strategy aimed specifically at those consumers that need/want your product(s)/service(s).

Break it all down into demographics. The more you know about your consumers, the better off you’ll be in making informed marketing decisions.

Find out the income levels of your average consumer – a VERY VITAL step! Don’t waste your time trying to sell expensive items to low-income consumers or less expensive items to higher-income consumers. Study your consumers purchasing habits. These powerful steps can determine your business success.

Once you have a better idea of who to target, you can then research the best way to advertise and promote your business to the right market niche!

Are you defining your market niche with the above tips? Please share your comments below.

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter above or below.
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Happy Anniversary to My Fashion Emall Blog

Happy Anniversary MYFEB Happy Anniversary to My Fashion Emall Blog

Wow!

It’s so amazing to believe that My Fashion E-Mall Blog is 7 years old today.

When I joined the blogs ville journey back in April 2007, I had no idea what I was getting myself into.

I do remember however, the feeling of excitement when I wrote my very first article post and hit the publish button. It was a feeling of elation because I was so unsure of its future. All I knew, was that I wanted to create a business blog that would proudly provide quality content to people that were searching for information, on home based business opportunities and marketing related topics.

My first post:

My first article post was about eBay marketing. At the time I was managing an eBay store which was successfully selling items (hence the name My Fashion E-Mall). My goal was to share the ideas and tips I had picked up along the way. My articles back then consisted of the art of selling on eBay. Mind you, this was 7 years ago – my oh my so much has changed! icon wink Happy Anniversary to My Fashion Emall Blog

Subscription:

Because I  gained subscribers along the years, I decided to continue using the name “My Fashion E-Mall Blog.” I also change the niche to business marketing and home based business tips. Often times, people ask if I will ever change the name of my blog’s URL; my answer is no for now, it isn’t a priority at the moment. I’ll just continue to let people know my blog isn’t about fashion (although, I do LOVE fashion icon smile Happy Anniversary to My Fashion Emall Blog ). I want to provide quality business  content (and from time to time freebies) that is near and dear to my heart and teach YOU all about powerful business marketing articles for a lucrative home based business – (tagline).

Fast forward:

I am so grateful today that I’ve come this far with the business of blogging. Believe you me, there are times when I want to give up but something within me (fire in my belly I guess), stops me from doing so.

I believe what keeps me going thus far is that I treat my blog as a business; plain and simple! It is one thing to start a blog and write, but it’s entirely different when you treat it as a business to reach your potential goals. I think having that business mind set has helped; even today.

I also enjoy writing and helping people. What better way to showcase your expertise with the world then to create your own blog/site?

Let’s party with some freebies/deals:

With that being said, join me in celebrating the 7th anniversary of My Fashion E-Mall Blog. Below, enjoy some freebies and deals from me to you. It’s my way of saying ‘thank YOU so much’ for dedicating your time to My Fashion E-Mall blog. Here’s hoping for another strong 7+ years to come…cheers! icon wink Happy Anniversary to My Fashion Emall Blog

Get your FREE magazines delivered to your door!

 

 

Get paid to eat and shop!

 

 

Join free and get cash back!

 

 

Claim your tide sample!

 

 

Survey for moms… sorry fellows!

 

Sonia Colon is writer/publisher of My Fashion E-Mall Blog, and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter above or below.

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Infographic: How to Stay Motivated While Running A Home Based Business

Every home based business needs motivation to move forward to bigger and better things. Check out the infographic below on how to stay motivated:

How to Stay Motivated While Running Your Home Based Business Infographic: How to Stay Motivated While Running A Home Based Business

Can you share other powerful motivational characteristics that help you stay motivated with your business endeavors? Please share by leaving your comment below. Thank you!
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Can a Small Business Still Succeed with The New Google Algorithm Rules

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Infographic: 5 Steps to Customer Loyalty

Do you cater to customers on an ongoing basis?

There is no doubt about the fact that customers make or break your business.

Put in the time and effort to be honest and trustworthy with your business endeavors and you’ll be well on your way to attaining the best customers that will come back to you and your business time and time again.

This infographic takes a closer look at the steps to gaining customer loyalty.

5 steps to customer loyalty Infographic: 5 Steps to Customer Loyalty

Do you agree with the above infographic on the “5 Steps to Customer Loyalty” what else can you add? Please share your comments below.
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Neutrogena® Pore Refining® Line ~ Giveaway

 

  Neutrogena® Pore Refining® Line ~ Giveaway  Neutrogena® Pore Refining® Line ~ Giveaway  Neutrogena® Pore Refining® Line ~ Giveaway

This Giveaway is now closed

***Congratulations to LaTanya for winning The  Neutrogena® Pore Refining® Line Giveaway…Way to go LaTanya!!!***

Visibly Shrinks the Appearance of Pores and Exfoliates for Smoother, Healthy-Looking Skin

It’s that time again…time for another giveaway here at My Fashion E-Mall Blog!

I recently received my own package and absolutely LOVE my Neutrogena® Pore Refining® Line. They’re perfect for the Spring/Summer seasons. Details on how to WIN these cool products is listed at the end of the article:

LINE OVERVIEW:

Wrinkles and dark spots aren’t the only telltale signs of aging. Over time, pores stretch to become more noticeable, making skin look duller. While every person has a predetermined number of pores, the size can be minimized. Back by popular demand, the NEUTROGENA® PORE REFINING® collection is proven to visibly tighten and shrink the appearance of pores while creating smoother, more even-toned skin.

Dirt clogged in pores enhances the appearance of pore size. By exfoliating skin with ultra fine microbeads, Salicylic Acid, and Alpha-hyrdoxys, the Pore Refining Exfoliating Cleanser smoothes away rough patches, shrinking the look of pores. Along with the Pore Refining Toner and the new Pore Refining Daily Cleanser, the line offers a cleansing solution for different skin needs. All three products are formulated with Alpha-hydroxys to thoroughly exfoliate skin and Beta-hydroxys to penetrate deep into pores to sweep away dead surface, dirt, and oil, so pores can look up to half their size in just two weeks.

  Neutrogena® Pore Refining® Line ~ GiveawayNEUTROGENA® PORE REFINING® Exfoliating Cleanser

  Neutrogena® Pore Refining® Line ~ GiveawayNEW! NEUTROGENA® Pore Refining® Daily Cleanser

  Neutrogena® Pore Refining® Line ~ GiveawayNEUTROGENA® Pore Refining® Toner

 

About Neutrogena:

A worldwide leader in premium, dermatologist-recommended skin, hair and cosmetics products, Neutrogena Corporation has been providing consumers with health and beauty improvements for over 40 years. The Company manufactures and markets a line of premium-priced skin and hair care products that are distributed in more than 70 countries. Headquartered in Los Angeles, Neutrogena is a subsidiary of Johnson & Johnson, the world’s most comprehensive and broadly based health care products company.

These products are valued at $20.97

** How do I get my hands on these FREE products you ask?

 

My Fashion E-Mall blog is giving away one (1) FREE product(s) to the lucky winner! To participate, please follow the rules below…

RULES: Choose two blog posts articles (for the current year 2014) here at My Fashion E-mall Blog and provide valuable quality content comments on the 2 chosen article posts. Please email me at mailto:scolon1@bellsouth.net with the 2 articles you’ve chosen to comment on; also tell me in the body of the email text why YOU should be the winner of these amazing products.

I will announce the WINNER here at “My Fashion E-mall Blog” and also via my social media sites.

If YOU win, I will communicate with you via email for your address information to send your FREE product(s)! There can ONLY be one (1) winner, so please hurry no exceptions! Offer ends March 31st 2014.

***A total GIVEAWAY value kit worth $20.97 yours FREE just for participating.

Good luck!

Sonia Colon is writer/publisher of My Fashion E-Mall Blog, and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter above or below.

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Courtesy Image: CComGroup –  Neutrogena®

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Doing Content Marketing The Right Way

Doing Content Marketing The Right Way 300x300 Doing Content Marketing The Right Way

Content marketing has become a very popular way of exposing brands on the web. When it is done correctly it can lead to great consequences such as a flood of traffic, social recognition or even a bump in the rankings.

Step 1: Creating the Right Piece of Content

This step is the most important and everything else you do heavily relies on the content being great. If you focus a lot of effort into the content marketing the content will be much easier.

With minimal exposure great content will gain a lot of traction. Great examples are ‘banned’ super bowl ads. In many cases, these ads are purposely built to be banned. With a brilliant concept such as Scarlet Johansson’s Soda Stream ad, or this ad featuring Anna Kendrick they end up getting the exposure without having to shell out the millions for the spot on primetime.

Yes, it is easy to just say create the perfect piece of content but not all of us have the multi million dollar creative budget to hire an agency to come up with a brilliant super bowl concept. So in order to come up with something you will need to play on the strengths of you, your team members and your business.

Every business has a strength or competitive that you can use to your advantage to get great exposure. I will outline a few strengths that should cover the majority of companies.

Information or Raw Data

Businesses with a large customer base usually have access to mounds of data. As unsexy as your data may appear with the right focus and spin, it could be very appropriate to gaining traffic, links or social credit.

If you don’t have the in house resources to turn the raw data into an interesting piece of content consider a partnership. There are many of creative companies out there eager to get hold of a treasure of data turn it into something special. As long as the content is cobranded it should be a win-win for both companies.

Creative Companies

In terms of creating compelling content, creative companies have an arsenal of tactics they can use. Creative companies can come in may forms, design, photography, video, well the list goes on an on.

A design company can create a set of free icons to use that can give them brand exposure from the work they create. Photography, especially if it is industry specific can land a lot of attribution links.

Industry Leaders

No matter what industry you are in if you are an authority there are many ideas you can adopt especially if you have a little bit of budget to play with. It is important to note that with some great content marketing you can appear as an industry leader even if you are not.

So what can you do as an industry leader?

The best idea is to provide content that your competitors can learn from and use.

About the author: David Hammel is an SEO Professional, freelance writer, professional blogger and an avid boater. He is from the Napanee area and enjoys blogging for Atkins & Hoyle about his boating knowledge and experiences.
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Improve Accessibility and Increase Your Audience

laptop Improve Accessibility and Increase Your AudienceReaching a bigger audience with your website is important. After all, the more traffic your site receives, the more people become aware of what your site has to offer. If you’re selling products or services, this could mean more revenue for your company.

Improving the accessibility of your website is a great way to reach a wider audience. The following are six ways to improve your website’s accessibility and increase your audience.

1. Underline your links.

Color blindness affects 1 in 12 men, and you don’t want to limit a color blind individual’s access to your website. If the links on your website only use color to differentiate themselves from other website content, you could be losing the click through from color blind individuals. Make sure that you always use an underline (as well as color) to separate your links from your other content in order to make it accessible to everyone.

2. Choose the right website colors.

Certain colors are off limits to individuals who are color blind, so you need to make sure you’re choosing the right colors for your site. Most colorblind cases have a hard time determining reds and greens as well as blues and yellows. When choosing colors for your website, make sure you’re not choosing colors that would be difficult for a color blind individual to see, otherwise you will lose them as a web visitor.

3. Keep the size of your text normal.

Some websites make the mistake in using too small of a font on their site. If your audience has a hard time reading the content on your website, they won’t stay on your website. Make sure your text is large enough so that people with vision impairments can still read and comprehend your content.

4. Place alt tags on images.

Blind people can still use the Internet. They use tools known as screen readers to access the content on a website. These screen readers read the content aloud to the blind individual in order to provide the content.

If your website has images, it’s important that you provide alt tags on every image. Screen readers cannot read the image, but they can read the alt tag. This way, if the image is important to your content, providing an alt tag will allow the blind individual to still comprehend the image without having to see it.

5. Use descriptive links.

When a screen reader comes across a link on a web page, they will read the content aloud to the individual using the program. If your links are not descriptive, these individuals may not know why they should click the link. For example, instead of sticking with a generic “click here” as a link, tell the individual why, such as “click here for more information about screen readers.” This way, they’ll be able to decide whether or not they truly want to click on the link provided.

6. Offer transcripts or closed captioning of your website media.

Most websites include audio or video files to engage and entertain their audiences. If you have multimedia files on your website, you have an easy way to improve your accessibility. By providing transcriptions or closed captioning of your media projects, you can make your files accessible to those with hearing impairments as well as non-native English speakers. They can now read the content being spoken on your audio or video files, allowing them to enjoy the content as much as your normal audience.

Are you improving accessibility to increase your audience with the above tips? Please share by leaving your comments below. Thank you!

Featured images:

About the Author: Lizzie Lau is a freelance writer and online marketing consultant with SEOMap.com. Lizzie combines personal opinions and research to create appealing and informative articles on various topics.
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