If you’re one of the millions of Americans who pulls out a smart phone or sits down at a PC in order to look up and locate stores and service providers, you know that the quality of your online presence is paramount to boosting your bottom line. Sure, some people still flip open the phone book, but most people are now flipping open their phones to locate a store, order a product, or request more information. Finding a company that offers a full range of website building and brand marketing is one of the best ways of accessing all methods of online marketing strategies at once. At companies such as OrangeSoda, online marketing packages incorporate numerous ways of boosting your online appeal and turning potential customers into actual customers. Here are three methods you should be aware of.
Search engine optimization, or SEO, refers to things you do to make your website attractive to search engines. The reason you want to use SEO is because each search engine (Google, Yahoo, Bing, etc.) utilizes algorithms to determine which websites have content that is relevant and credible for any search. Ranking high in searches is one of the best ways of attracting visitors to your website, and the more visitors you attract, the more revenue you are likely to enjoy.
There are two types of SEO: onsite and offsite. Onsite SEO deals with meta tags in your web page headings, the actual content of your web page, and the URLs you use. Offsite SEO is all about getting links from outside sources that point back to your website. When these outside sources are places the search engine algorithms find credible and relevant, your rankings surge. Fortunately, you don’t have to wait for others to find, like, and link to your website. Part of your online strategy will be creating credible offsite content that includes such links.
Social Network Marketing
Social networks are a phenomenon that are here to stay, so you might as well accept that you’ll need to have a presence on places like Facebook, Twitter, Google+, LinkedIn, and others. But it’s also crucial that you know how to advertise yourself and build your brand in these places, which requires a lot of time and skill. Marketing yourself in the moment-to-moment world of these sites is different than other types of advertising, but success in this arena can rocket you to the stars.
Blogging is a powerful marketing and SEO strategy. When you update your business’s blog on a regular basis with informative, useful content, search engines take notice in a positive way. Blogging also tells your customers you are engaged in your industry, that you are not some dusty, unreachable entity that has long since quit looking at new ideas. You can establish relationships with your readers who are customers as well as those who are merely visiting. Don’t be afraid to start blogging.
These are only three methods of making yourself visible on the Internet. At companies such as OrangeSoda, online marketing strategies listed here, as well as others, are part of a well-rounded and comprehensive approach to attracting visitors to your website and building your brand online.
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