It seems that every day we see more and more people jumping on the social media train. While SEO continues to get more and more competitive, companies are looking to social networks to not only build a brand, but also to build real lasting relationships, which lead to lasting customers. Below are 3 simple ways to drive more website traffic from social media to help gain sales and fans for your brand.
1) Combine social network platforms
We know that there’s a ton of value in writing for your blog/site both in terms of SEO value as well as conversion rate optimization. We also know that a ton of companies are using video, podcast, and social media to help as well. However, very few companies are combining social network platforms. I’ve long thought that a short intro video for a blog post, especially on a platform like YouTube could help keep readers more engaged, but also helps with social sharing. I’ve read that blog posts with any sort of video are up to five times more likely to be shared. So combining social networking platforms is a good idea for your business. Find out which social network platform works best for the purposes of gaining popularity.
2) Use Slideshare
Slideshare is about what you’d expect, a place for people to share their slides, or presentations. The network is huge though, it has close to 60 million monthly page views, making it one of the one hundred largest websites in the world. The big thing is that links can be embedded into your slides and those same slides are very likely to be shared by also embedding them into your blog posts to collaborate with your article.
People are sometimes more likely to watch a four minute video than they are to spend four minutes reading a blog post. Baby Boomers have been loathe to video for decades, but that’s even changing since more and more of them are accessing video on their smartphones. So where can you use video on your site that you don’t already? It’s been said that having a FAQ section of the site is a good way to target long tail keywords and that’s true, but including a video answer (with a video transcription below of course, that text still is all that search engine’s can index) helps keep people engaged longer, features your business and can dramatically increase conversion rates.
What are other steps you can share that can drive more website traffic from social media? Please leave your comments below.
About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, The Biz Buzz of A Latina Mom and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter.
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