What is content marketing? Content marketing is defined as any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. With content marketing, brands become publishers. It requires marketers to think as publishers. As a publisher you want to learn 3 tips on how to improve your content marketing by asking yourself the following questions:
- “Who is my audience?”
- “How can I help them achieve their goals?”
- “How can I make my content sticky?”
Who is my audience?
– Your audience are those who are interested in what you have to offer? You want to serve the needs of your audience by creating content that will meet those needs. What problems can you help your audience solve? Write content that will teach them. Can your product/service resolve their issues? If yes, provide content that shows them how.
How can I help them achieve their goals?
– What challenges are your audience experiencing right now? Create a calendar to structure your content marketing on a daily or weekly basis to help them with those challenges. Develop content ideas and implement them into your article post, podcasts and/or videos by helping them learn from your expert advice.
How can I make my content sticky?
– Content marketing is also about building trust. Your content marketing efforts should be created with a unique sense of personality and voice that makes an instant connection with your audience. You should leave them wanting to hear from you again and again. Your content marketing should be useful, engaging and entertaining all at the same time. You want to write in a trustworthy tone with a slight marketing message and update your content as regularly as possible.
– Remember, pay attention to what your audience needs and create content that is targeted at your audience’s interests. When you provide value within your content marketing, it helps build relationships with your audience. Your goal should be to grow your audience by curating great sticky content as a devoted publisher!
About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter below and never miss a powerful business marketing article plus receive a FREE eBook on ‘How to Rock Your Business with A Blog.’
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