How are your business Internet sales doing? Now, it’s none of my business to know what your Internet sales are, but as business owners, isn’t it important to ask ourselves that same question?
Besides the obvious marketing on social media, what are other ways to increase Internet sales? The following are 3 Tips on Internet Sales for Your Business.
We all need to have a clear idea of how much traffic the Internet is generating for our own businesses. Are you strictly an online business or do you also have a brick and mortar?
Nevertheless, it is important to track production and increase sells both online and offline for your brick and mortar location. The Internet is where people are and where they are looking to buy products. Make sure your business is also on the online superhighway map.
You want people to easily find your online store. You want a beautiful website but most importantly, you want a site that is easily navigable and easy to understand.
Your website should entice people to come visit you time and time again. You want your services easily understood and prices clear up front.
When someone uses a search engine to find “your business,” you want your company to appear at least on page one. Businesses that are found on the first page appear according to popularity and keyword searches. So make sure, you enlist keyword related phrases throughout your website.
There are many companies out there that specialize in search engine optimization to help increase your position on the web. However, you can also check your Google, Yahoo! and Bing ranking FREE! By listing your business you will help others find your online presence.
2. Word of Mouth and Reviews
Word of mouth and online reviews work pretty much the same way. People who are vocal and dissatisfied will make their opinions known.
People will write on blogs, post on forums, and online review sites. People who are happy with your service and/or product will tell a friend or two.
Have a testimonial page on your site asking people to leave their feedback whether good or bad. This tactic not only helps you understand what works and doesn’t work for your business; it also helps create additional buyers to your site.
When someone reads a positive feedback, they will most likely want to purchase your products too. One way of asking for a customer’s testimony is by adding a link in the ‘thank you’ page of your business check out process. You can also add the link to the follow up email to your customers inbox. Be polite and tell them you are trying to increase your online presence, and that you would appreciate their help. Offer exceptional service so that you can encourage clients to post positive reviews.
3. Internet Sales for Prosperity
If you want to increase your Internet sales, consider offering specials that are only found on your Internet site. You can offer coupons or gift cards online for discounts.
Keep track of your customer base and from time to time, offer them incentives for ordering at your site. There are many programs that can help you track your sales. Most shopping cart services have this feature already included. Check out ecommerce hosting plans for details.
When customers buy online from your site, then you know your site is being effective. Internet sales increase your bottom line profits. Use an online service to increase your business visibility.
The future for all businesses is online, make sure your business has Internet sales for prosperity.
What are other Internet sales tips you’ve used on your website to increase your bottom line? Please share by leaving your comments below. Thank you!
About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE ebook on ‘How to Rock Your Business with A Blog.
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