It’s important to know that relevant, meaningful and authentic content is key to inbound marketing success. It’s also especially important to keep your customers engaged in your brand whether they buy from you today or six months from now.
Your content should be tailored to your customers needs and maintain their interest. Check out the following 4 Marketing Strategies for Content Engagement.
1. Product Comparison:
– Find out what is the difference between your products/services that stand out over your competitions. How can you make it better? Is your content powerful enough to create the buzz needed about your product/service benefits?
– Videos, infographics, podcasts are all content types that can provide customers with further information on your products/services. Focus on a solid editorial calendar which can help you in the direction of your content layout. Different forms of marketing tactics are critical for engagement. Some of the most important ones are social media (unpaid & paid), search engine optimization, PPC search engine marketing, blogs, automated messages, webinars and of course mobile apps.
3. Nurture their interest:
– Rich quality content that answers specific questions on why it’s important to have your product/service over your competitors is crucial to a successful and profitable customer base relationship. If you can, create a video showing why your offer is better.
4. Follow up:
– This is often the most challenging part of the content engagement funnel. Identifying the types of content that is relevant to customers when they may not be in the market for your product/service but are interested in receiving information from time to time. You want to create content to keep them engaged and informed. You can use a newsletter to follow up on general topics regarding your offers.
The above marketing strategies will allow marketers to put channel specific steps in place to achieve successful content engagement and a long lasting customer relationship.
About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter above or below.
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