Discover the 4 most common affiliate marketing mistakes to avoid.
Affiliate marketing is one of the most effective and powerful ways of earning some money online. Affiliate marketing gives everyone a chance to make a profit through the Internet. Many affiliate marketing programs are easy to join and implement. An affiliate marketer earns a commission on a regular basis with affiliate marketing.
However, like all businesses, there are lots of pitfalls in the affiliate marketing business if you’re not careful. Committing some of the most common mistakes will cost marketers a large portion of potential profits they could be making everyday. It is better to avoid some of these mistakes now than be regretful in the end:
Mistake number 1: Choosing the wrong affiliate program
Many people want to earn from affiliate marketing as fast as possible. In their rush to be part of an affiliate program, they tend to choose every affiliate product available out there.
Solution: It is important to choose an affiliate marketing program which compliments your business niche. Not every affiliate program will work for you. You need to be selective in this process. Just because an affiliate program works for someone else does not mean it will work for you. When choosing a product that is in demand (because every one else is using it) without actually considering if the product appeals to your own business niche doesn’t always work and isn’t a very wise move.
Mistake number 2: Not doing your research
When you’re searching for a particular affiliate niche market, find out what their commission profitability is.
Solution: Search on Google to get a feel of what is out there in terms of locating specific targeted keywords relating to your own business niche. Most sponsored listings are located above the organic search results. Check out their commission structure, such as: pay-per-sale & percentage programs, pay-per-lead, pay-per-action, pay-per-signup, pay-per-click programs, pay-per-call and/or pay-per-post. Find out if this is an affiliate program you can also offer your customers? You want your advertising efforts to be worthwhile to both your customers and business.
Pick an affiliate product that appeals to you and then research the heck out of it. Promoting a product you are more passionate about is easier than promoting one for the sake of the earnings only.
Mistake number 3: Joining too many affiliate programs.
Since affiliate programs are very easy to join, you might be tempted to join multiple affiliate programs to try and maximize the earnings you will be getting. However, joining multiple programs and attempting to promote them all at the same time will prevent you from concentrating on each one of them.
Solution: The best way to get excellent results is by joining only a few programs (2 to 4) that pays a 40% commission at least. Then give it your best effort by promoting those few programs enthusiastically. As soon as you realize that it is making a reasonable profit, then maybe you can now join other affiliate programs.
The technique is to test what works so that you can eliminate what doesn’t to make room for more.
Mistake number 4: Not buying or using the product yourself
As an affiliate marketer, your main purpose is to effectively and convincingly promote a product or service to your customers.
Solution: In order for you to achieve this goal, you must be able to relay to the customers which product(s)/service(s) work. This will allow you to provide your own unbiased opinion on the product. Therefore, trying out the product(s) yourself first before you sign up as an affiliate marketer, will allow you to see if it is really delivering what it promises. You’re a credible and living testament of the product’s advantages and disadvantages which translates into a sincere and trustworthy marketing campaign.
Avoiding the 4 most common affiliate marketing mistakes above will make for a better affiliate marketing experience. Remember, time is key. Take the time to analyze your marketing strategy and check if you’re in the right track. If done properly, you will be able to maximize your affiliate earnings.
Here are some great reputable affiliate marketing programs to join:
About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE eBook on ‘How to Rock Your Business with A Blog’.
If you enjoyed this business marketing article, please share it with a friend or two by clicking on the social media icons below. Thank you!