Most new entrepreneurs are challenged with the idea of marketing. The following 5 simple marketing tips to a successful business are the fundamentals to start:
1. Determine who is your market
Decide who your main customers are going to be. Find out their likes/dislikes, age, demographic, how much money they make, interests, etc. The better you become familiar with their customer’s profile, the better your marketing becomes a success.
2. What kinds of media do your main customers use?
Different advertising and promotional media have different target audiences. Each media segment such as radio, newspaper, magazine and even TV try to interest a specific population. Try and match your main customers with the kinds of media they use. Effective media targeting can be anything that conveys your message to a potential buyer. Flyers delivered door-to-door could be the best way to let prospects know about your business. There are many online cost efficient ways to market your business such as social media marketing.
3. Use an affordable Media on a consistent basis
The key to effective marketing is consistency. Market your business again and again. Marketers use the rule of seven. Prospective customers must see or hear about your message seven times before they will consider buying. Choose a less expensive media type that you can afford to use week after week. You’ll find that your marketing efforts can succeed when you’re consistent.
4. Sell your products/services main benefit
How will your product improve your customer’s life? Does your products/services save them time and/or make them happier? Your marketing efforts should focus on these most important benefits as clearly and directly as possible. Customers enjoy buying benefits that help them in one way or another. Marketing the benefits of your products/services will bring in customers for a successful business.
5. Finally, don’t miss out on FREE publicity
Consider sending out a press release to your local newspaper. Is there something about your business that may interest other people? Promote your business online. There are forums that you can join for a low cost or even for FREE and announce your expertise on business.
Keep these essential “5 simple marketing tips for a successful business” in mind. They are the single most important reasons why some marketing fail while other marketing bring loads of new customers and profits. Can you think of other tips to add?
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About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter.
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