5 Steps to Customer Loyalty!
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Today, most of the customer loyalties lie with their bank accounts, and you can’t blame people for watching their shrinking dollars. That is why customer loyalty is important if you want to have regular clients. Which brings me to ask you this question, are you utilizing the following “5 Steps to Customer Loyalty” to attract loyal customers to your business?
Below, I’ve listed 5 very important steps I think are key to establishing the type of customer loyalty relationship any business can achieve.
1. Offer a superior product
- Build and offer a product/service that customers cannot be without. Specify the superiority of your product or service and promote it aggressively. People will notice and take action.
2. Get personal
-Take notice. Make your customers feel comfortable. Offer something for free. Make them feel welcomed. Show your generosity and you’ll be remembered.
3. Be consistent & reliable
-Become the business person your customers can rely on. Having loyal customers means providing a business/service of consistency and reliability. Have your product/service delivered when you say it will be. Don’t give your customers a reason to look for the competition due to the lack of this important step.
4. Damage control
-If you ever encounter a problem with a product/service, for example, delivery date, inventory, etc. tell your customers about it. Keep them posted and provide an effective solution time frame to meet their expectations. Customers will feel respected and appreciated.
5. Treat customers like royalty
- Be good to them and they will bring you new business. Treat them as you would a good friend, especially if you meet on the street and discuss your business/services. Make special acknowledgments to your customers if you meet them at dinner parties or during a business function.
-When a customer has sent a referral your way, take the time to send a thank you card. These mean more to a person then you think. The fact that you took time out from your busy day to send a “thank you’, will not be forgotten.
-Think of more ways in which you can entice your customers to come back regularly and create customer loyalty.
-Listen to your customers and send feedback as soon as possible. A satisfied customer makes for good business. Without them, you have no business. If you’re provided with their e-mail addresses, treat it as GOLD and never, ever share their personal information with anyone.
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Comments
Good reminders. I’ve used tip #2. When a friend of a customer needed help I gave a little ‘free’ advice or pointed them to internet data they might find useful.
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Great Article. I have started some blogs and your tips have helped me tremedously. I am in the process of making my site more friendly and helpful to the visitors, instead of trying to just make a sale. Thank you.
The first and foremost prerequisite is a superior product. The rest are corollaries to the main thing. If the product is not unique nor superior, the rest stand nullified by themselves.
Consistency and Reliability are the cornerstones on which a great enterprise functions. Its Goodwill leans heavily on these two pillars.
I find that when you get close and personal with your customers, they feel treated as royalty by that gesture itself.
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Good reminders. I’ve used tip #2. When a friend of a customer needed help I gave a little ‘free’ advice or pointed them to internet data they might find useful. This creates good will for the current and potential customer.