5 Steps to Customer Loyalty

Infographic: 5 Steps to Customer Loyalty

Today, most of the customer loyalties lie with their bank accounts; and you can’t blame people for watching their shrinking dollars. That is why customer loyalty is important if you want to have regular clients. Which brings me to ask you this question: Are you utilizing the following “5 Steps to Customer Loyalty” to attract loyal customers to your business?

Below are 5 steps to customer loyalty that I think is key to a successful business:

1. Offer a superior product

Build and offer a product/service that customers cannot be without. Specify the superiority of your product or service and promote it aggressively. Sell the benefit of the product/service. People will notice and take action.

2. Get personal

Take notice and personalize. Make your customers feel comfortable. Offer something for free. Make them feel welcomed. Show your generosity and you’ll be remembered.

3. Be consistent & reliable

Become the business person your customers can rely on. Having loyal customers means providing a business/service of consistency and reliability. Have your product/service delivered when you say it will be. Don’t give your customers a reason to look for the competition due to the lack of this important step.

4. Damage control

If you ever encounter a problem with a product/service, for example, delivery date, inventory, etc. tell your customers about it. Keep them posted and provide an effective solution time frame to meet their expectations. Customers will feel respected and appreciated.

5. Treat customers like royalty

Be good to your customers and they will bring you new business. Treat them as you would a good friend, especially if you meet on the street and discuss your business/services. Make special acknowledgments to your customers if you meet them at dinner parties or during a business function.

When a customer has sent a referral your way, take the time to send a thank you card. These mean more to a person then you think. The fact that you took time out from your busy day to say “thank you” will not be forgotten.

Listen to your customers and send feedback as soon as possible. A satisfied customer makes for good business. Without them, you have no business. If you’re provided with their e-mail addresses, treat it as GOLD and never, ever share their personal information with anyone.

There is no doubt about the fact that customers make or break your business. Put in the time and effort to be honest and trustworthy with your business endeavors and you’ll be well on your way to attaining the best customers that will come back to you and your business time and time again.

What are other ways in which you can entice your customers to come back regularly and create customer loyalty? Share your comments below. Thank you!

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE eBook on ‘How to Rock Your Business with A Blog’. Smart curation skills.

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Sonia Y. Colon

Sonia Colon is writer/publisher of MyFashionE-MallBlog.net TheBizBuzzOfALatinaMomblogspot.com/ & owner of BooksAboutMe.net. Writing & sharing powerful business marketing articles on starting & maintaining a lucrative work-at-home business is a passion.


  1. Thank you for your comment. I use step 2 actively as well. Sending birthday cards, congratulating someone on a job well done, offering free products, are all genuinely thoughtful gestures that will follow your business reputation for a long time. 🙂

  2. Hi Rus,

    Thank you for the comment on the article “5 Steps to Customer Loyalty.” It was a pleasure writing this article and I’m glad you came across it.

    Best of luck with all your business endeavors!

    Sonia 🙂

  3. I could not agree with you more. Consistency and Reliability also play a factor. Thank you for your thoughts in this article “5 steps to customer loyalty!”

  4. Thank you Orchardcottages for your thoughts in the article “5 Steps to Customer Loyalty.”

    Getting close and personal with customers is a very important element to trust. If they know they can trust you then your business will succeed and word of mouth will lead to advertising/promoting your business and that is the best advertising there is!


  5. Thank you for leaving your comments Phanstar. I’m glad my post really impresses you and hope it will help you with your business endeavors! Visit again soon.

  6. Hi Agnes,

    I’m glad you did too 😉 Please join my mailing list to receive powerful business Internet marketing tips for online success!

    See ya on the inside.


  7. Good reminders. I’ve used tip #2. When a friend of a customer needed help I gave a little ‘free’ advice or pointed them to internet data they might find useful. This creates good will for the current and potential customer.

  8. Yes, absolutely! Building rapport is essential to customer service which translates to business loyalty. Thanks for your comment! 🙂

  9. Thank you for your comment. Glad my article blog tips have helped you with your business endeavors! Please visit often.

  10. The first and foremost prerequisite is a superior product. The rest are corollaries to the main thing. If the product is not unique nor superior, the rest stand nullified by themselves.

  11. Consistency and Reliability are the cornerstones on which a great enterprise functions. Its Goodwill leans heavily on these two pillars.

  12. I find that when you get close and personal with your customers, they feel treated as royalty by that gesture itself.

  13. I’ve found your site on yahoo by mistake but I’m glad i did .

  14. Hello to all 🙂 I can’t understand how to add your site in my rss reader. Help me, please

  15. Hi Loyce. If you look at the top of this post there is a “You may want to subscribe to this RSS” link you can click on or you may also click on the big orange square box next to the blog tags and join that way too. I hope that helps. You may also subscribe to the mailing list on the right side bar and receive a FREE ebook on “Powerful Business Articles & Successful Internet Marketing Tips” for a lucrative home-based business.

    Thank you for visiting My Fashion E-Mall Blog!


  16. I think your tips for ensuring customer loyalty are most apt and crucial.

  17. Been a very useful article. Thanks for sharing. Wish to continue your posts.

  18. Really awesome page you got there. Some of your posts really impressed me. I will definitely visit your blog again!

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