5 Successful Tips – How to Use Email Marketing Effectively
Email marketing is completed through electronic mail. It is direct marketing via an email form.
Check out 5 Successful Tips – How to Use Email Marketing Effectively below:
- Mail sent for opting in new customers, or to retain existing customers.
- Mail sent to maintain communication with an existing subscriber/customer.
- Market to the right people
- Survey your list
- Use emails for placing advertisements and sending promotional materials.
You should have a sign-up form on your website to gain opt-in subscribers. A sign-up form will allow you to create a list of potential clients to email your offer(s). A double opt-in ensures that emails when used as a marketing tool, will only be sent after getting permission from the intended recipient. This double opt-in ensures your emails will not be considered as spam.
2. Maintain communication
Email marketing is an inexpensive method of communication for reaching out to tens of thousands of existing and potential customers.
Effective email marketing is held in high regard by online businesses due to its positive effect on conversions. This type of marketing allows targeting of high potential customers. Many email marketing campaigns are based on reliable data derived from previous experiences and surveys. When you communicate with customers in the form of email marketing you’re able to provide links of the subject matter for easy access.
3. Market to the right people
If you get on my list, and you’re expecting information on business marketing articles, how would you feel if I sent you an email about auto repairs? Would you click on the article link? Probably not, because what I offered in my email signup introduction was completely different to what I’m actually offering. Build a relationship, market to the right people who have opted in and you’re on track to promoting your product/service and hopefully make a sale.
4. Survey your email list
Therefore, it’s a great idea to survey your email list from time to time. You can go to a site like SurveyMonkey.com which allow you to conduct surveys. You can create a free survey where you ask your subscribers questions. Depending on your site’s theme, ask them what type of things would they like to learn from you. For example, would they like to learn about traffic generation, improving conversions, video marketing, social media, etc?
Surveying your subscribers will help you maintain a responsive email list which you can implement to help improve the overall effect of your blog/site. Discover ways to keep your current email list entertained and also acquire additional sign-ups.
5. Email for advertisement/promotion
Emails can be of different forms. The two main forms are email promotions and email newsletters. Email promotions refer to mail calling for immediate action such as a purchase, sign up, download or registration. Email newsletters aim at building long-term relationships. Remember and use both interchangeably.
Many email campaigns are aimed at direct sales with the option of a sign-up form. Your subscribers are giving you permission to send them promotional material(s). Email marketing is also a vehicle for building relationships, trust and loyalty.
Consequently, the first step is in building an opt-in list of potential customers to whom the emails can be sent. Afterward, a well-crafted email has to be composed on the purpose for which it is intended. Futhermore, build a solid relationship to be on the right path to a sucessful and effective email marketing campaign.
Check out the following video to learn how:
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About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of a Latina Mom Blog. She is also the owner at BooksAboutMe. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home-business. Subscribe to her newsletter.
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