5 Tips on How to Market Your Business for The Holidays
Christmas is approaching and if you own a business, marketing is an integral part for showcasing specials, discounts, and contests. Plus, it is a great way of gaining new customers.
Below, I’ve listed “5 Tips on How to Market Your Business for The Holidays.”
1. Offer Specials
Who doesn’t love a discount? I know I do! At booksaboutme.net , I like to offer FREE shipping. It is the main motivator for online shopping. With the high rates of shipping charges, online customers are weary of paying the extra cost for their items. So, adding that extra WOW factor with FREE shipping should be considered in your business marketing campaigns.
2. Run Contests/Giveaways
Contests and/or giveaways during the holidays are fun. What can you offer in terms of prizes? Figure out how long your contest will run. How can respondents enter and how will you choose your winner. Remember, use social media to promote your contest as well.
3. Holiday Video
Create a holiday video featuring your best products. Include a holiday theme song (with permission of course) as background music to spice up your video presentation. Market the benefits of your product and why your customer can not be without it this holiday season. The possibilities of holiday video marketing are endless!
4. Offer Extra Goodies
Let’s face it, the holiday season is all about giving. Offer extra bonuses such as free gift wrapping, an extra gift with their purchase and/or a gift certificate on their next purchase. These little tactics work wonders for additional sales, loyal customers, and referrals.
5. Mobile eCommerce
Mostly everyone owns a mobile device and mobile commerce is a fast growing retail trend. A recent study from Nielsen shows that 47% of US smartphone owners prefer shopping apps (applications) and access them an average of 17 times per month. Your website should be offering a responsive shop design. Consider a shopping app for your online site. Make it easy for mobile shoppers to buy from your site. Consider adding special discounts for mobile users as well. Don’t forget to implement these very important business marketing tips for the holidays.
How do you feel about the above 5 Tips on How to Market Your Business for The Holidays? Please leave a reply below.
About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also the owner at Books About Me. Sign up for the newsletter below and never miss a powerful business marketing article plus receive a FREE eBook on ‘How to Rock Your Business with A Blog.’
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