Below, I’ve listed 5 Tips on How to Use Twitter to Your Business Advantage:
The benefits you gain in utilizing a social marketing format like Twitter are amazing. Twitter gives you instant access to millions of users that you can target and attract back to your own brand.
Branding your company’s product and/or service can be accomplished very quickly. Twitter has begun demonstrating huge possibilities for marketing your online company. When you carefully plan out your Twitter marketing strategy and take the right steps, the returns you get can be really worth it.
You may want to utilize the advantages of Twitter by targeting a specific and devoted group of tweeters that are interested in your offer.
People usingTwitter, quickly figure out ways to create and implement marketing strategies that spread the word about their brand. Observe the chain reaction of followers reading and clicking on your tweets. You’ll find re-tweets from those who believe in your product/service. Although these large amounts of Twitter traffic do take time, it will definitely prove to be significant in the long run.
1. Give your targeted followers what they’re looking for
Don’t just tweet your products/services all of the time. Tweet the benefits instead. What makes your business stand out from the rest. How can you provide a benefit that your competition can’t?
2. Search what your competition is tweeting
The biggest advantage with Twitter is searching what your competitors are up to in real time, using their search feature.
Read the customer’s feedback of your competition. What are customers complaining about? What are they asking for? This type of information can give you a clear and precise image of what your target audience is looking for which the leading competitors aren’t providing. This can prove to be particularly successful in your own business as your leading competitor fails to attend to their customers’ needs. This type of information gives you the advantage and opportunity to offer your solution to their concerns.
3. Make your tweets fun and unique
Tweet other people’s stuff too. Tweeting quotes, quality articles, videos and meaningful images are all excellent ways to make tweeting fun and exciting.
4. Change your Twitter background page and header occasionally
Update the look of your Twitter page with different backgrounds to make it more attractive. Check out http://www.stockphotography.company/ and http://www.colourlovers.com/themeleon/twitter and choose from a variety of different designs.
5. Filter, sort and manage your Twitter account
A tool like http://manageflitter.com/ can help you figure out who’s active vs. who’s not active on your page, also who’s following you vs. who’s not following you back. Find out when most of your followers are online and schedule tweets at appropriate times with their Power-Post feature.
Twitter now lets you get your Tweets and your account in front of more people who may be interested in your business by offering Twitter Ads self-service products. Check out their business page for details.
Marketing on Twitter isn’t that complicated after all. Just look at other tweets and check out the response rate. Try to replicate their strategy into your own marketing campaign. Make a few test tweets of your own and see what structure works best for your own social media success.
Do you think the above 5 Tips on How to Use Twitter to Your Business Advantage will work for you?v Please leave your comments below.
About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter above or below.
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