The 6 Tips for A Great and Profitable Website is important. The Internet is a growing and is a booming outlet for aspiring entrepreneurs. However, with all of the competition, it takes a little more effort than a basic website to profit. To build a thriving and profitable website, you’ll need a few key ingredients.
1. The ‘Wow’ Factor
An excellent customer experience is paramount to a great and profitable website. How do you create a fantastic experience? First and foremost, your customers need to be able to find what they’re looking for quickly and easily. That means a site that is easy to navigate. Make sure all your information is right up front and easy to find. – A sense of community is also a vital ingredient for that added ‘Wow’ factor experience. The Internet is an impersonal marketplace. It’s convenient for sure but people often make buying decisions based on trust. They need to know you and they need to feel appreciated. A sense of community helps foster both experiences. This can be created with valuable quality content, superior customer service, audio, video or pictures to help people get to know you and your business brand.
2. Valuable and Consistent Content
You’ve likely heard the term “Content is King.” The term is overused for sure but it still holds true when it relates to your website. Valuable and quality consistent content not only provides your website visitors with the information they’re seeking, but it also helps drive search engine traffic to your site which can translate to sales. Organizing and uploading all of this content can be a full time job if you don’t have a reliable management system to help you out. – A content management system or CMS makes creating, storing, modifying, and even removing content from your website a quick and easy process. No HTML necessary and if you have a sitemap feature then each time you change your content, the search engines are pinged and notified.
3. A Simple eCommerce Checkout
The checkout process is where many businesses stumble. Provide your customers with a simple and very secure shopping cart system and your customers will return. Many customers are pressed for time so being able to just drop an item in the shopping cart without having to jump through too many hoops is important. Also, a thought out process that include accurate shipping charges with a secure ‘pay it now’ button is essential to your business success. – When you provide a good shopping cart system experience to your customers, it’ll make your life easier too with simple reporting procedures and readily accessible sales information at your fingertips.
4. Search Functions
In your website, include a search function and give your visitors and customers the ability to instantly find exactly what they need. For example, if you own a fashion store, you’re likely going to have hundreds of categories of products and within those categories many sub categories to choose from. An example would be accessories, shoes, pants, and so on. Instead of asking your visitors to browse through all of it to find what they need, give them the ability to search by keyword(s) via a search tool. – When you offer your visitors a search tool, it tells them you respect their time and value their business. At My Fashion E-Mall Blog, notice on the top right hand corner the search box? Something similar to that is what you also want to add to your website.
5. Search Engine Traffic (SEO)
SEO, or Search Engine Optimization, is an important part of any profitable business yet it can be complicated without a website builder that handles tagging and linking automatically. While some website builders make tagging and linking an almost automatic process, others require you to know HTML so take care when choosing your website builder. There are great plugins available to use on your website for SEO to automate this process. – Another great tip is to include a sitemap in your website. Sitemaps, while not apparent to your customer and therefore not a part of the customer experience, will help you stay at the top of your search engine rankings by informing the search engines each time a change or addition is made to your website…cool huh?
Branding is all about building a consistent and credible personality. Branding is accomplished through not only your logo and website graphics but through your ‘about us’ page. Your language and method of communicating with your prospects and customers is also an important branding element. When you build your website, take all of these 6 aforementioned tips into consideration. Make sure your brand is accurately representing you and your business vision. – Start with a website builder that provides the tools necessary to create not only a powerful customer service experience but also a great and profitable website. Choose your website builder wisely, look for one that is easy to navigate and provides the tools you need to create the business you desire.
What about you? Are you using the above 6 Tips for A Great and Profitable Website? Share your comments below!
About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog and The Biz Buzz of a Latina Mom Blog. She is also owner at BooksAboutMe. For additional powerful business articles and Internet marketing tips for maintaining a lucrative business sign up for her newsletter!
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