Now that you have quality content marketing down packed, the next thing you should learn to do are sales letters.
Sales letters are a fact of business life. They can be a terrific way to get your message across. Why do small businesses require a sales letter? It’s simple. Well written direct mail works. Plain and simple!
Sales letters are a great personal form of communication. Express yourself in simple words and allow your readers to quickly identify your offer. Make your offer attractive and put it right up in front.
Most readers will only skim through your sales letter so you need to grab their attention at the very beginning. Do your very best to create a personal bond between the sales letter and the reader. Make it easy for the reader to quickly understand what you’re offering. Make it attractive enough to pull your reader in to read more.
Below, I’ve listed 6 Tips on How to Pull Your Readers Into Your Sales letter:
1. Tell a story and make a point
Relate to everyday life situations and connect that with your readers. It’s hard to resist reading stories that relate to someones own experience. People love success stories when they tell us how to get success for ourselves too.
2. How did it help you succeed?
Tell a story about a particular product/service that made it easier for you to accomplish your goal and then share what benefits it can offer others. How did this product engage you to succeed and how can it engage others as well.
3. Resources that make it easy
Offer a freebie such as a free special report that compliments your offer or a discount off a particular product, a free brochure and/or a consultation. Everyone enjoys free stuff especially if it’s beneficial!
4. Ask a question
Asking questions will mentally involve the reader in the offer of your sales letter by pulling them further into reading what you have to say. Asking questions in your sales letters will ultimately have the reader saying “yes” to your sale by engaging them in their decision to continue reading and eventually purchase.
5. Solve a problem
Direct a reader’s attention to a problem and then make the problem an easy fix by introducing and marketing your offer as the solution.
Sales letters require a headline that grabs attention. Present the major points in the beginning of your letter, examples would be:
Sample 1: This new product will simplify your life – It’s 50% off this month – limited supplies- act fast before their gone!
Sample 2: Do you know that 55% of all new small businesses fail? Getting off to the right start is important. John Doe Marketing Services specializes in helping small based businesses get started with their marketing needs. We offer free consultations at reasonable rates on follow up services. We would like to help you achieve success! Please call 555-5555 and let us help you. Your Business success is in your hands.
Remember and add a P.S. at the end of your sales letter. Studies show that most readers skip to the P.S. section before they read anything else. The P.S. should briefly reinstate the main points of your offer. Stress the benefits and then link them to the features you’re offering.
6. Personalize your sales letters
Talk to your readers as if you’re only talking to that one person. Imply the benefits your sales letter has and how it will improve his/her life and also their pocketbook.
Sales letters can be an amazingly wonderful addition to your business. It introduces people to your services/products that can produce results for both your business and your customers.
Lastly, automate your sales letters to reach your customers readership with aweber.com, which allows you to create visually stunning and engaging sales newsletters.
About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE eBook on ‘How to Rock Your Business with A Blog’.
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