Are you getting enough subscribers to your business mailing list?

Hopefully the answer to this question is YES. Starting and maintaining a subscriber list is important to your online and off line business. How else will you keep in touch with your customers? Do you want to let them know of new and updated information about your business website or blog? Of course you do!

That is why having a sign up form for subscribers to join is imperative to your business. How do you get them to subscribe?

I personally like to use Feedburner. It’s free with great features.

You need to have a subscriber’s opt-in listing to get your subscribers.

Place your email list sign-up on your website/blog prominently and other appropriate pages of your site. Whatever you do, don’t hide it! Make it easy for site visitors to find and join your email list.

Make it quick and painless. Just ask for limited information (e.g. first name, last name, email address) because subscribers are more likely to complete a short form than a longer one at the beginning of a relationship.

Make your privacy policy clear up front.

Be sure your subscribers understand how you will be using their email address and let them know what kinds of emails to expect and how often. Finally, confirm that their personal information will not be sold or traded and explain that they can decide to “opt-out” of further communications at any time.

Want to learn a dozen ways to increase your mailing list? Keep the following date opened for a one-hour teleclass: scheduled for July 10, 2008 1:00 PM – 2:00 PM eastern. Click here to register for this FREE teleclass. Remember, if you’re unable to attend, classes will be recorded, so if you miss a session, you will be able to download the audio recording of the live class and listen to it at your leisure.

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Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of a Latina Mom Blog! Writing & sharing powerful business articles & successful Internet marketing tips on starting & maintaining a lucrative work-at-home business is a passion.
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