Are You Using Instagram to Market Your Business

Are You Using Instagram to Market Your Business

There are so many different marketing strategies a business can use to boost their brand. Every advantage should be taken and every chance at free advertising must be used in order to make your business succeed.  In this highly competitive world, every possible way to showcase your business is essential.  Instagram is one of those possible ways. So the question remains, are you using Instagram to market your business? Check out how you can below:

What is Instagram

Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr.  – Wikipedia

Displaying Your Products

The first thing you need to do is display your products in either single shots of each product individually or you can post a photo of your entire product line.  There are apps like Fligram and PicsSlit Free that can help you get creative with your photos.  You can highlight a product of the week and post it on Instagram with a catch phrase to entice readers to check you out. You can also feature your article with an image and link it back to your site. You can also showcase short videos to promote yourself. The possibilities are endless. Instagram allows you to share your Instagram photos on Facebook, Twitter, Tumblr, Foursquare and Flickr.

Royalty Free Image Sites

Having high quality images will make your website more professional and allow your website to be more engaging on Instagram. Check out the following list below:

Using Collages

One way to show off your company is by using collages rather than single photos.  An app called PicPlayPost is great for using collages to feature your photos. The goal is to be unique so that you can attract likes and shares.  The more likes and shares you get will allow you to have better search engine results and can actually put you on the first page if your other SEO methods are also solid.

Instagram Settings

Once you have started your marketing campaigns, you can set your Instagram settings to your liking. You are able to turn on or off notifications such as the likes, comments, new followers, accepted follow requests, friends on Instagram, Instagram direct activity, photos of you, reminders etc.  to fit your business needs.  You are able to find Facebook friends and invite them to connect. You are also able to find people to contact and connect with.


It’s all about the hashtags with Instagram. Choosing specific tags will help you connect with other like-minded people on Instagram. You should use hashtags that are relevant to your topic. Make sure the hashtags describe your photos. Make it relevant to the topic at hand. Check out what others are using for hashtags and see how those hashtags can also relate to you and your business. Some of the most trending hashtags are:


Check out for additional top hashtags.

Profile Settings

If you want to have a better marketing campaign on Instagram then you need to make sure that you are displaying your products to their best advantage.  A great way to do this is on your Instagram profile section. It is the first thing people will learn about you. Add your name,  business name, URL’s and a brief bio about yourself to get noticed. If you want to see an example, check out my Instagram page at I’m usually on Instagram at least 2 to 3 times a week marketing my business. You will also find personal photos and favorite quotes that I also post from time to time. It really is a fun way to connect, teach and learn. Find your comfort zone for what works best in your business.

With Instagram’s 300 million active users and growing, you don’t want to miss this marketing opportunity for your business. Visit hashtracking for simple intelligent analytics for your social media marketing campaigns.

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, The Biz Buzz of A Latina Mom and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter.

Now it’s your turn. Are You Using Instagram to Market Your Business?

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Sonia Y. Colon

Sonia Colon is writer/publisher of & owner of Writing & sharing powerful business marketing articles on starting & maintaining a lucrative work-at-home business is a passion.

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