Are You Using Social Media to Boost Your Internet Marketing Strategy

Are You Using Social Media to Boost Your Internet Marketing Strategy

Are you using social media to boost your Internet marketing strategy? If you’re looking for successful results, SEO (search engine optimization) along with social media is an important strategy that should be a part of any business internet marketing campaign.

Brand awareness

Many companies form Internet marketing campaigns including SEO for the sole purpose of increasing brand awareness and attracting quality traffic to their websites. It is becoming a popular trend with businesses all over the world, as it is an easy and cost effective method to spread the word out to consumers everywhere.

Word of mouth

One positive conversation of a consumer can have a great impact on your business! Human behavioral studies suggest that a person is more likely to consider a friend’s recommendation or opinion, than over what they see or hear from other respectable sources. Leaving the word of mouth method the first Internet marketing strategy that always works! Users recommending or expressing their disappointment in a particular product or service, can make or break a company’s reputation. However, if your product/service is successful with people, those same people will continue to spread the good word about it.

Social media

The results of these same studies, has triggered a number of companies to literally study Internet marketing to the core in order to mold themselves within the number of popular social media websites. The younger generation makes up a majority of the social network population. Businesses are also aware that the younger generation is good at spending a majority of the money they earn. These consumers hold the strength and the power in their words and what they communicate to others. Community websites have increased the efficiency in the way that we communicate to one another. The popularity of a product through demographics and online social network websites triggers what most marketers refer to as “social media buzz”, which can indisputably boost a company’s profile and profit overnight.


From the feedback and conversations of consumers through communal websites, businesses can assess how to alter their products and services to the consumers specific requirements. Businesses have to be willing to listen to the customer’s feedback and act upon it within reason. Create interest by giving a reason for users to visit your business website. No matter how simple or unappealing your product/service may be, there is always a way to establish interest by thinking outside the box.

How can you create interest? Think of what the customer would want. Having a web page that features entertainment is a great idea. Many businesses have taken the initiative to integrate digit media, free sample offers, videos, blogs, tutorials and interesting updates onto their websites in order to attract users and build traffic. With the right mixture of SEO , social media and Internet marketing, your website will receive these kinds of interest, feedback and profit.


To incorporate social media into your Internet marketing campaigns, you should begin with research. Scope out your competitors, see how they’ve designed their website and what they are doing to captivate social network users to visit their sites. Study the wants and needs of the consumer. Conducting online surveys to understand exactly where you are doing well and where you are lacking would be a good way to embark on your research. Learn keyword research and implement the strategies onto your own website for added exposure.

Accordingly, you can formulate a plan as to what online communities your company will target and what kind of information you can offer your specific consumer demographic. There is no set formula to gain exposure through social community websites. Start by testing out different combinations of social networks and online community platforms to see what works best for your business. The main benefit to this strategy is that changes can be made almost immediately, to produce the desired effect your seeking. With a blog, companies can keep followers updated about their latest products and services.

If your Internet marketing campaign is running successfully, continue analyzing and monitoring the trends. It is definitely not something you want to keep stagnant about. Constant SEO changes and updating of new quality content is required to make social media and Internet marketing a lucrative strategy for your business success.

Are you using social media to boost your Internet marketing strategy? Tell us how by sharing your comments below.

About the author:  Sonia Colon is writer/publisher of My Fashion E-Mall Blog, The Biz Buzz of A Latina Mom and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter.


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Sonia Y. Colon

Sonia Colon is writer/publisher of & owner of Writing & sharing powerful business marketing articles on starting & maintaining a lucrative work-at-home business is a passion.

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