Sales letters are a fact of business life. They can be a terrific way to get your message across. Well written direct mail works. Plain and simple!

Sales letters are a great form of communication. Express yourself in simple words and allow your readers to quickly identify your offer. Make your offer attractive and put it right up in front. Most readers will only skim through your letter so grab their attention in the beginning.

Below, I’ve listed 5 ways to immediately pull their interest:

1. Tell a story and make a point. Relate to everyday life situations and connect with your readers. It’s hard to resist reading stories that sound like someone’s experiences with similar situations. People love success stories when they tell us how to get success ourselves.

2. Tell a story about a particular product that made it easier and what benefits it offers. How did this product engage you to succeed and how it can engage others as well.

3. Offer a freebie such as a free special report, a discount off a particular product, a free brochure or booklet. Everyone enjoys free stuff.

4. Ask a question. Entice a reader to answer it. Asking questions will mentally involve the reader in your sales letter and offer. Asking questions in your sales letters will ultimately have the reader saying “yes” to your sale.

5. Solve a problem. Direct a reader’s attention to a problem and then make the problem seem worse. Then, introduce and market your service/product as the solution to that problem.

Sales letters require a headline that grabs attention. Present the major points in the beginning. For example: THIS NEW PRODUCT WILL SIMPLIFY YOUR LIFE – IT’S 50% OFF THIS MONTH – LIMITED SUPPLIES – ACT FAST BEFORE THEIR GONE!

Personalize your sales letters. Talk to your readers as if you’re only talking to that one person. Stress the benefits and how it will improve the customer’s life, work and pocketbook.

Sales letters can be an amazingly wonderful addition to your business. It introduces people to your services/products that produces results.

Lastly, automate your sales letters to reach your customers readership base. Check out Aweber.com which allow you to create visually stunning, engaging email newsletters.

Tell me what you think.

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