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Article marketing is a form of promotion in which a marketer writes short articles about his or her business, specialty or field of expertise for promotional purposes. The articles are then distributed widely in the hopes of the greatest number of people possible will read them.
The marketing element comes in at the end of each article in what is known as the resource box, really just a paragraph which tells a little about the author, and more importantly gives the reader an incentive to visit his or her website.
Article marketing actually predates the Internet. In fact, it has a long history in the world of print publishing. Writers could obtain free print space along with their contact info and a mention of their businesses, and newspapers could get free content for their publications.
The concept works much the same in the online world, only instead of submitting articles to newspapers, they are submitted to websites known as article directories.
The directories profit from such articles by placing advertisements along the sides of the articles and thereby collecting revenue from them. With enough traffic, both the directory owners and the writers stand to benefit from this arrangement.
Of course, there are differences between article marketing done online and in print. Needless to say, it is much easier to find articles matching a particular subject online through a simple keyword search. However, the corollary of this is that there is also more competition and more writers likely to be covering the same subjects. Therefore, keyword optimization, or choosing keyphrases that have lower competition as the basis for one’s article, is important.
It’s not just about submitting your articles to the directories such as EzineArticles.com. You can also share an announcement of your articles across all of your social networks such as Facebook, LinkedIn and Twitter. The website and companion application for Mac, PC and iPhone known as OnlyWire can submit links to your article to dozens of social networks with the click of a button.
There has, however, been some abuse of the article marketing concept due to such concepts as so-called bum marketing. These methods, which emphasize sheer quantity of article writing, sometimes at the expense of quality, has had a somewhat negative effect on article marketing.
As a result, some directories such as EzineArticles have responded by raising the requirements of the articles they accept. It is more important than ever to submit articles that are informative and relevant.
The primary appeal of article marketing is that it is a free method of promoting your website. Writing on subjects that the public is interested in and choosing your keywords carefully is still of primary importance.
If you can figure out the search terms that people are likely to type in to find a particular subject, you’ll maximize your success with article marketing, and this can translate into increased visitors and, ultimately, sales.
What are your thoughts on article marketing? Let us know by sharing your comments below.
About the author: Tim Arends is the webmaster of InternetMacMarketing.com. A user of Macs since 1994, he has helped purchase, install, maintain and troubleshoot Macintoshes and Mac networks for business for several years. He has sold and demonstrated Macs at a major retail chain and has been a Mac user group ambassador, newsletter editor, and program director for over ten years. He has written about Macs and Mac software for national magazines. Currently, he runs his business exclusively using Macintosh.
You might get the impression that the Mac is the forgotten stepchild of the Internet marketing industry. But did you know that some of the top names in Internet Marketing use Macs? Visit http://internetmacmarketing.com/blog and get a FREE 75-page ebook that covers everything you need to know about running your Internet business using a Mac, iPhone and iPad.
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