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market potential

How do you define marketing?

Posted by S. Colon

March 28, 2009

You can have the best little business ever with wonderful potential, but if you can’t market it, you don’t have a business at all. Learn how to market yourself, because you are your business. Don’t confuse the terms “marketing,” “advertising,” and “promotion.” These terms carry a different tune every time. Marketing means informing your potential [...]

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Does your home-based business idea have market potential?

Posted by S. Colon

September 8, 2008

Your home based business ideas need a market to cater too. Market research is golden to the success of your business. The key is to identify a niche and a need in the marketplace. Become an expert in your area and discover whether there is a need for your business/service. Those who keep up with [...]