marketing tools
How To Use A “Hot Market” To Build Your Business!
A guest post by Bob Leduc
Do you remember all the anxiety about Y2K in 1999? It created a “hot market”. A lot of businesses jumped into that hot market. Many of them failed when the Y2K problem evaporated. But a few used the unique opportunity it provided to build permanent, profitable businesses.
HOW TO IDENTIFY [...]
How to Create a Marketing Plan: The Benefits of a Marketing Plan!
The Benefits of a Marketing Plan
Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet [...]
What Does Marketing Mean?
You can have the best little business ever with wonderful potential, but if you can’t market it, you don’t have a business at all.
Learn how to market yourself, because you are your business. Don’t confuse the terms “marketing,” “advertising,” and “promotion.” These terms carry a different tune every time.
Marketing means informing your potential clients about [...]
