social media
5 Strategies for a Captivating Social Media Conversation!
A powerful business article guest post written by Peter Platt on the “5 Strategies for a Captivating Social Media Conversation!”
Today’s social media environment is nothing new, except of course the scale and speed of conversation. As marketers, we often look at social media as a new media outlet. The core of social is not outbound [...]
6 New Terms to Use When Measuring Social Marketing Efforts!
A guest post by Aliza Sherman.
Last week, I wrote about the challenges we face in understanding how to value and measure social marketing. Here’s my attempt at introducing some fresher terms that better address and assess our social marketing efforts, as opposed to the terms we currently use, which come from Internet marketing, online [...]
5 Steps to Building a Companywide Social-Media Plan!
This powerful business guest article is written by Rob Birgfeld on the “5 Steps to Building a Companywide Social-Media Plan!”
Like many progressive marketers, you believe that social media has the potential to propel your business to the next level. You discuss its merits with your friends and your co-workers — but you just can’t seem [...]
