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social networking

5 Strategies for a Captivating Social Media Conversation!


A powerful business article guest post written by Peter Platt on the “5 Strategies for a Captivating Social Media Conversation!”
Today’s social media environment is nothing new, except of course the scale and speed of conversation. As marketers, we often look at social media as a new media outlet. The core of social is not outbound [...]

6 New Terms to Use When Measuring Social Marketing Efforts!


A guest post by Aliza Sherman.
Last week, I wrote about the challenges we face in understanding how to value and measure social marketing. Here’s my attempt at introducing some fresher terms that better address and assess our social marketing efforts, as opposed to the terms we currently use, which come from Internet marketing, online [...]

How to Use Internal Collaboration and Social Networking Technology!


This powerful business guest post article is written by Tony Byrn on “How to Use Internal Collaboration and Social Networking Technology!”
These days you can find a lot of advice about how to use public social media—such as Facebook, LinkedIn, and Twitter—for marketing your company to prospective customers, partners, and employees.
However, small- to midsize businesses can [...]

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