How to Battle the Gurus in the Game of Internet Marketing
You may think that thousands of people are flocking online daily to seek out their rightful place among Internet marketing giants who have created a virtual empire of passive profits.
But while they may be looking into it, many prospective Internet marketers are too intimidated to actually do anything to stake their claim. The primary reason? They don’t know how to produce a product with an unusual or unique slant.
Many newbie ‘net marketers believe that if one person is already successfully selling an information product on affiliate marketing, then there’s no room at the top, so they drop their dreams and return to the shackles of a 9-5 daily grind in corporate America (or elsewhere in the world).
Is it possible for an unknown to break out onto the scene and become a hit based on what they know that’s better or different from what Big Guy Guru has to say? Of course, it is.
But in order to do this, the Internet marketer has to come onto the marketplace with insurmountable confidence so that his or her target audience will believe the message that’s being sold.
A guru isn’t someone who knows better how to do something. A guru, in the Internet marketing world, is someone who did it in an original fashion and/or someone who has been earning a living steadily online for a long amount of time and therefore knows his or her “stuff.”
Sell the solution
When you make the decision to try your hand at Internet marketing, the first idea may be to create an Internet marketing product! This is common among newbie ‘net marketers because they know they buy marketing info products, so others will, too.
Is it true that the Internet marketing niche is already too saturated? There’s really no way for a niche to become fully saturated. But if you can create a unique slant on an old idea, then you can definitely prosper just as well as the others who dropped anchor in this niche years ago.
As long as there is continued interest and you sell the solution first – it’s just a matter of time before your product/service will make a sale.
Guru vs. little guy
A little guy may be new to selling a product, but that doesn’t mean he or she hasn’t worked online for months or years to learn the ropes. If you were able to come online and learn Internet marketing well enough that it allowed you to succeed in a short amount of time, then that makes you a guru in your own right.
Many people are, in fact, turned off by the word “guru” and get bored of reading about someone’s expertise. Fresh is a good thing in the world of Internet marketing, so before you throw in the towel and call it quits, make sure you at least give your dreams a shot at success and see if the public is willing to invest in your knowledge.
Believe in your product
Eventually, you’ll learn how everything works, but don’t let anyone fool you into thinking one product or person has all the answers. It’s a combination of lessons that will eventually lead to your profit stream.
Remember that enthusiasm boils over, even on a static web page. So if you believe in your product, then it doesn’t matter what niche you’re targeting for your Internet marketing efforts – your audience will soak up your attitude and carry the torch for you into the realm of guru status yourself!
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About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter above.
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