How to Create Customer Loyalty for Future Sales
Getting a sale is just half the battle. On a regular basis, consumers buying online will often purchase from a marketer once without too much hesitation. But the key to building wealth online is to get the repeat business.
Put in the effort
Customer loyalty is hard to achieve without any effort. You have to work on building a rapport with the individual so that they’ll come back and buy from you again and again. That includes products you create as well as having them buy other people’s products through your affiliate link.
Ethics & morals
Only promote and sell products that prove their value. If you put up shoddy products online and expect people to fork over their hard earned money a second time, you’ll fail. But when you’re consistent in selling or promoting quality, the consumer has trust that it will be money well spent.
Don’t be unethical in business. It’s not just about product quality – it’s also about underlying ethics and morals. This includes how you behave as well as who you associate with online and their reputations.
You might know of someone who has a good product, but the way they treat their customers is appalling. You want to avoid promoting this person or aligning yourself with them in any way or their reputation will rub off on you.
Freebies vs. sales
Take care of your customers’ needs for free at times. Not everything has to be for sale. You can create free courses – or even provide tips for free via email or blog posts. This shows that you’re not just out to make a buck – but when you are, your customers will remember all that you’ve done for them free.
Be there to answer questions and surprise them by over-delivering. Marketers who answer their subscribers’ emails do very well with conversions on a repeat basis. But many have phony assistants they blame for not answering emails – or they set up a help desk and never monitor the incoming messages and requests for support.
Always make it a point to personally reply to the emails coming in, but make sure you value your own time in catering to their needs, as well. You have to give without it becoming a personal coaching situation that should require an investment.
Lead with growth
Work on furthering your growth so that you can provide for their needs as they grow. If you stop learning new things, you’ll have nothing new to share and your products will be rehashed information. Your subscribers are looking for you to lead them into the future.
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About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also the owner at Books About Me. Sign up for the My Fashion E-Mall Blog newsletter and receive your FREE PDFs on successful email marketing.
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