A subscriber of mine asked the other day if videos were important to have on a blog. My answer is yes!
Getting your blog discovered using video is just one of many promotional tactics you should be using. However, it does require some work for you to get those videos out there. Your mission is to find out how can you increase your video views once you’ve created them. Check out the following tips on how to get your blog discovered with video marketing:
- Use your social media accounts to share your video. Share the video on Twitter, Facebook, Google+ and LinkedIn. Then encourage your friends and followers to view and share your video with others who can benefit from them.
- Create a separate link page on your blog and insert your videos for easy access.
- Copy and paste the embedded code from YouTube and paste it on your own page.
No doubt that YouTube is the number one video sharing platform out there. There are other video sharing alternatives, but for the sake of this article, I’ll be discussing YouTube.
There are two types of growth on a YouTube channel: viral and steady. Viral growth is what we refer to as one-hit wonder videos. Steady growth refers to videos that don’t get millions of views quickly, but achieves loyal viewership from people in a steady manner who return for more.
2. Quality videos
First impressions on YouTube are important. When your videos are of poor quality, people will click away and go on to the next video. The goal should be to make visitors stick around until the very end of your video marketing. Here are some of the ways you can do just that:
- Make sure your videos are quality based and is at least 720p. People also watch 480p and 1080p so make sure your video can be played in these formats.
- Properly produced videos is essential. Edit, remove any dead air, use the right camera and lighting.
- Put the right titles, keyword descriptions and tags. Plus, dabble on some post-production effects to enhance your videos.
- Follow a regular upload schedule for your videos. Let your blog readers know you have a new video available for viewing. This will show your seriousness and commitment to delivering quality video content to your subscribers.
- Categorize your channels with playlists. In other words categorize your videos of the same content in one playlist and so on.
3. Interlink videos
YouTube videos offer you the option of adding annotations. The purpose of these annotations is to interlink the videos to achieve more visibility by increasing viewership.
An annotation can be used in a variety of ways to accomplish different goals. They can help you enrich the video experience by adding information, interactivity and engagement to your channels. What was supposed to be a single view now turns into a double or triple view without any effort. Interlinking keeps your viewer tuned into YOUR channel. Make sure your annotation links are relevant to the current video the person is watching.
4. Pick the right thumbnails
Picking the right thumbnails for your video is also crucial to getting more views. This is the very first thing users see when your videos show up on the search results page, so you want it to be something that stands out and grabs their attention. A viewer will take a look at the thumbnail of your video and judge if they want to watch it or not.
How do you pick the right thumbnail image? It’s simple. The thumbnail image should be closely related to the content of your video. Take your own pictures and/or video clips. Make sure the image is eye-catching and something that people would actually want to click to view. While you do have the option of choosing a thumbnail randomly selected by YouTube, you’ll get better responses when you create your own. Make sure it’s sized correctly and choose a quality thumbnail that is easy to see.
5. Make it interactive
To increase your YouTube views, you can make the experience more exciting for your viewer. Make it interesting and get your viewers to join a video contest, photo contest, essay contest, makeup contest, sweepstakes, etc. Ask them to leave comments, answer questions or lead them into an interactive community where the conversation can continue. Don’t forget to add annotations to your videos as mentioned in tip #3 above.
6. Use SEO correctly
SEO is used in all content you post online and this includes videos. To get more views for your videos, you need to use SEO correctly and this means choosing relevant, highly searchable keywords for your title, tags and video descriptions.
Keywords are important for when users type it in search engines. With relevant keywords, your video will pop up in the search and this will increase your exposure and chances of your videos being discovered. Check out the following to help you generate strong, searchable keywords:
- Wordtracker – A subscription to Wordtracker will cost you a couple hundred dollars a month, but if you’re trying to optimize PPC programs or other marketing campaigns, you may find it to be a great value.
- Google Keyword Planner– Is a user-friendly tool that brings simplicity to the keyword research process. This tool is completely free to use. You should be using it for all your keyword planning.
- Ubersuggest – Aims to help you track down the right keywords. Available at no cost. This tool is almost too good to be true. Go check them out today!
7. Promote your videos
You should promote your videos every chance you get. Post links on all your social networking sites, on your blog and even in your email campaigns. The more you promote your videos, the more people you’ll attract. Look for places where you can advertise your videos directly or attempt to trade YouTube views with another person. In other words, you watch their video and they watch yours.
Getting your business blog discovered through videos is an excellent form of advertisement by including your URL on your descriptions.
Updating my YouTube channel banner, adding new upcoming videos and implementing SEO are all things I’m working on also.
- Create videos containing interesting, useful quality content
- Use annotations and create interlinks to take the viewer to another related video within your channel or blog.
- Make it fun and interactive by adding contests
- Create eye-catching thumbnails
- Organize and categorize your videos with playlists
- Use proper SEO techniques
Doing the above will give you a better chance of being seen by people searching for your video content and getting them to subscribe.
Are you using video marketing on your blog? Please share by leaving your comments below. Thank you!
About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of a Latina Mom Blog. She is also owner at BooksAboutMe. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter.
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