In previous articles, I constantly talk about how important it is to provide good quality information on your website(s). The key to a successful website is to build credibility so that your visitors will continue to refer to you for resolutions to their problems. An excellent way to accomplish repeat visitors would be to offer something of value for free.
Your goal is to become the ultimate one-stop shop for your industry. You want people to come to you looking for information to their problems which in return, gives you the opportunity to direct them to your own service and/or product(s).
Your objective is to get lots of traffic and develop that important business relationship.
What Should I Give Away Free at My website?
Giving away something of value to your visitors will keep them coming back. People often tell me that they don’t know what to give away for free. They say they don’t have any information of value, they don’t have any articles and aren’t writers. They insist that they can’t possibly become an information resource because all they have is the one product they want to sell. However, there is ALWAYS an angle.
Let me give you an example in Crayola Crayons. What in the heck kind of information could you give away for free at a Crayola Crayons website? At www.Crayola.com they have three target markets. One is for children, the other for parents, and finally for teachers; thereby creating a separate section for each one.
So, if you are a parent and you visit their website, they have a little section about how to get creative with your kids, party ideas, how to remove a crayon stain, etc., all for free.
If you are an educator, they offer free developmental resources, lesson plans, etc. Crayola obviously loves this because they are getting their name out there and are getting people to use their crayons and people end up buying product(s).
Lastly, for children they have a kids’ play zone section where fun and creative activities and games can be found for free at their website.
Using the Crayola example above, you can also offer freebies on your own website that tie in with your service(s) and/or product(s). It can be in the form of a free eBook, free shipping, free lessons, free products, free videos, free affiliate programs, etc. You can target a specific market that corresponds to your website’s niche.
Remember, always provide a way to get creative and give valuable information and resources to each of your target markets. You may want to start by answering the following questions:
* What can you offer for free to generate a lot of value and traffic back to your site?
* How can you be a great unique resource for your target market?
* How can your visitors benefit from your product(s) and/or service(s)?
Giving away free resources on your website can make the difference between repeat and non-repeat visitors.
Are you offering freebies on your website? If yes, how is it working for you? Please share your comments below.
About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, and biz owner at Once Upon A Star. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter below.
Image Credit by: Stuart Miles
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