How do you promote your home based business on a shoestring budget?
I get asked this question many times and hope that the following information will help you with promoting your home based business without breaking the bank so to speak.
First, you want to know which advertising method is the most effective for your home based business at the minimum cost.
Set up an advertising budget and do not spend more then what is indicated on your list. You may want to consider the following economical advertising methods for your business:
Flyers are a great way to solicit your business. Although the return of people actually seeing your advertising is lower then other advertising avenues, this is a cost effective method. You should advertise in flyers around seasonal peaks and ebbs. Choosing the right time to place an ad on flyers is important if you want to get a higher exposure rate. Flyers can be designed on your computer or at a printer location. Distribute them to specific areas which you’ve identified as potential business. Remember to monitor the response rate of flyer distribution.
Consider placing an ad in the local community paper and don’t forget the classified section. Rates are cheaper for as long as you run the advertisement. Many papers are now hip to home based businesses and have advertising displays which are quite cheap. Check your local community paper for details.
Brochures that are professionally prepared are invaluable for trade shows, networking events, mailings, promotions and seminars. It should give enough information, but peek the curiosity of obtaining a call from a potential client. Take the time to prepare an informative brochure that is professional and shows you as an expert in your field. Remember to also include your website/blog address in all your brochures.
Thank you cards
When you receive business from clients, be sure to acknowledge them by sending a “thank you” card. Offer a discount fee if they recommend you to friends and neighbors and remember to send those referrals a “thank you” card as well. Your efforts will be remembered and before you know it, your business will prosper!
I cannot stress this enough; word-of-mouth advertising spreads twice as fast as conventional advertising methods. When you give the very best to please a customer, they will spread the good word for you. When closing a business deal, make sure to provide them with your business cards, brochures, etc. Ask if they can refer you to their friends, families and neighbors. Word-of-mouth is a very cheap and effective method of advertising.
With social media today, digital advertising has become not only mainstream but a must for business owners. It is a free promotional method of reaching out to potential clients in a fast and real time speed. Take advantage of social media and networking. Learn how social media works and know the art of selling your expert knowledge first and foremost; your product/services(s) come after with potential business for you.
Read up on marketing books for some fresh and innovative ideas that will help you effectively promote your business. Always, analyze your marketing efforts and keep track of what works best for your budget and your business.
Success will prevail!
Are you promoting your home based business on a shoe-string budget? Tell us how by commenting below. Thank you!
About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE ebook on ‘How to Rock Your Business with A Blog.