How to Target Your Audience and Dominate the Conversation
Some newbie ‘net marketers get all shy when it comes to positioning themselves as leaders. They feel unqualified, or too “new” to sit there staking claim to a niche topic. But nobody is going to be inspecting your background – what they want is someone who jumps into the conversation and leads from the front, not behind like someone living off the scraps of other marketers.
Know your target audience
Be bold with positioning yourself in your niche. You’ll increase your list and your sales. One way to do that is to know your target audience and to hang out with them. Social networking gives you the perfect opportunity – and blogs and forums are also great to get to know those who would become your customers.
When you have visitors coming to your page or site, you want to test and tweak your offer until it performs at its very best. If you have headlines or free offers, then switch them out so that half of your visitors see the original and the other half see your new offer.
This is one secret on how to succeed with online businesses that many marketers don’t want you to know because if you continue promoting a single idea, your business won’t grow, but will grow stagnant instead
Become the go-to person
As you make yourself known on the sites where you dominate the conversation, you’ll become the go-to person that people turn to for help in their own niches and will see you as a top expert in the field.
Answer their questions, find solutions to their problems and help them in any way you can. Show up to serve. This process takes time and effort, but that’s why some marketers are more successful than others.
They take the time to make themselves known and have a passion for what they do. It’s not enough just to want to make money – you have to love what you do. There are some specific ways that you can make yourself the go-to person in your niche.
Give more than others
See what the other go-to marketers are doing and out-deliver them. Give your target audience more value and product and provide it faster than others.
There is ONLY one YOU! Showcase your unique personality to the mix and people will remember who you are.
Make it different and make it accurate. Also, deliver on time. Find a topic or give it a twist that hasn’t been done before and watch your customers (and non-current customers) flock to your product.
Don’t just choose to sell a product because you think it can make you rich. Choose to sell a product or service because it is your passion and will help your customers.
Learn the process
If you take the time to learn how to navigate the process to success, you can add coaching or teaching to your list of experiences. This can provide a money-making side business that will not only make extra income but will further establish you in your niche.
Mix and match
Learn how to mix and match your products and combine them as one to sell as a stand-alone. Or, divide a stand-alone product into several products such as short reports for those consumers who would rather dip a toe in with you than jump all in and trust you with a bigger purchase.
Vary your delivery methods
For example, if you’ve been concentrating on written content, try videos or podcasts to see how it flies with your audience. Interviews with other marketers also work very well.
Promoting others can improve your standing in the niche by offering more, but with you still profiting. Becoming the go-to person in your niche should be part of your marketing strategies, but realize that it takes awhile to build up your reputation so that others take notice and begin to turn to you for information and guidance. Just keep at it and you’ll eventually begin to profit in a big way.
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About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom. She is also a business owner at BooksAboutMe. For additional powerful business articles and Internet marketing tips for maintaining a lucrative business sign up for the newsletter above or below!
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