Infographic 5 Easy Ways on How to Attract An Audience

Infographic 5 Easy Ways on How to Attract An Audience

Infographic 5 Easy Ways on How to Attract An Audience

Infographic 5 Easy Ways on How to Attract An Audience

How to boost your online visibility and build a community around you!

Mobile Marketing

Mobile users increased from 10% to 28%, in 2013. If your blog isn’t mobile ready, it’s time to upgrade your theme. An increase in mobile usage is expected during 2014.

Email Marketing

Your email list is one of the best traffic sources, thanks to the relationships you’ve established. Nurture these friendships and continue to invite subscribers to engage with you.

Search Engine Optimization

Gain a distinct advantage to attract more buyers when you optimize your web content so it appears at the top three spots of the search engine results.

Blogging & Guest Blogging

Increase your chances to gain new followers and make more sales when you write and share your best content on your blog and with other bloggers.

Video Marketing

Make videos that invite viewers back to your blog. Convert your frequently asked questions into videos. Create a video for each question and answer with a call to action at the end.

Mobile Marketing

66% of U.S. smartphone users use their phones to assist with shopping. 57% of buyers will not recommend a business with a poor mobile website. 40% of buyers will visit a competitor’s website after a bad mobile experience.

Research reveals that 54% of buyers use their smartphones to decide whether to drive to a retail location. This indicates that consumers are pre-shopping on their mobile devices.

1 in 5 cell phone users are now showroomers. A showroomer visits an offline location to inspect a product they intend to buy online at a lower price.

Email Marketing

92% of Internet users send or read email as of 2011. 71% of Internet users buy products online as of 2011. 76% of Internet users get news online as of 2011.

Regardless of the rampant rumors that ’email marketing is dead’ – email continues to remain as one of the most popular online activities, which is continually accessed to communicate and acquire relevant news.

6 to 10 adults engage in email daily.  36% of emails were read on a mobile device during the second quarter of 2012. 94% of emails, when opened with a table device, were read on the Apple iPad. Want more mobile users placing orders? Make it one click to the checkout.

Search Engine Optimization

70% of the links searchers clicked on were organic and not paid links. 87% of the oldest adults (ages 65+) are search engine users. 96% of users (ages 18-29) use search engines to find information.

College-educated adults who earn higher incomes use search engines more on a typical day than the adults who did not attend college and earn less income. Yet, there is no significant difference between men and women. 8 in 10 adults use search engines daily.

Blogging & Guest Blogging

23% of web activity is spent between blogs and social networks. 81% of U.S. online buyers trust information and advice from blogs. 61% of U.S. online buyers have purchased as a result of a blog recommendation.

Different types of bloggers

  •  Hobbyist (60%): The hobbyist blogs for fun and to express their personal interests. They generally do not blog to make money.
  • Entrepreneur (13%): The entrepreneur blogs for their own company and gears the topics around their niche and expertise.
  • Professional (18%): Professionals blog to supplement their income and some consider it as a full-time job. Many blog about technology topics.
  • Corporate (8%): The corporate blogger talks about technology or topics related to the company they work for.

Source: State of inbound marketing, Hubspot, March 2012. Source: Hubspot, lead generation lessons from 4,000 businesses 2011.

57% of marketers obtain buyers through blogging. Businesses that blog 20 times per month gain more traffic. 77% of the Internet population reads blogs.

Video Marketing

75% of people of watch a video will visit the author’s website. 50% of Internet users will watch at least one video per week. 96% is the click-through rate for introductory emails that include a video.

Individuals spend 1/3 of their online activity watching videos. Since YouTube corners the market as the second largest search engine, it is very advantageous to showcase your business and expertise across this platform.

80% of users recall a video advertisement after they’ve watched it. 26% of users search for more information after they’ve watched a video ad. 22% of users will visit the website that is shown in the ad.

Sources: See infographic for sources.

Do you find the above Infographic 5 Easy Ways on How to Attract An Audience helpful? Please leave a reply below.

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, The Biz Buzz of A Latina Mom and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a successful home-based business, subscribe to her newsletter above or below.
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Sonia Y. Colon

Sonia Colon is writer/publisher of MyFashionE-MallBlog.net TheBizBuzzOfALatinaMomblogspot.com/ & owner of BooksAboutMe.net. Writing & sharing powerful business marketing articles on starting & maintaining a lucrative work-at-home business is a passion.

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