If you are selling a number of similiar items, this PowerSeller secret can help you sell more of them, and at higher final selling prices!

It’s a very simple, but very effective strategy as it establishes the value of your items AND taps into eBay buyer’s desire to find a bargain!

How to attach a value to your products AND create a bidding frenzy

In order for this strategy to work, you need to show prospective bidders the actual value of the item you’re selling at the same time as offering them the chance of snagging a bargain.

The placement of these two things side-by-side is intended to drum up as much interest in your auctions as possible, which increases your chances of attracting more bids. This in turn helps create bidding wars and drives up the final selling price of your items for sale.

Let’s look at the two main ways of doing this:

1. Use different starting prices in two regular “no reserve” auctions: If you have two identical items to sell — let’s say two watches — you can list them at the same time, but with different starting prices.

Let’s say the retail value of the watches is $200, but, because you bought them for a lot less than that, you would make a good profit margin by selling them for a minimum of $179.

So, one watch could have a starting price of $0.99 and othe other $179. What this does is it shows prospective bidders the value of the watch in the auction with the higher starting price, and at the same time offers them the chance to buy it for much less through the auction with the lower starting price.

Seeing the chance to buy a watch that’s worth $179 for potentially a lot less will drive people toward the $0.99 auction. This will increase the number of bids in that auction and drive the price up to a more acceptable selling price (from your point of view). In fact, the price should be driven up to at least $179, as that’s the perceived value of the watch.

2. Combine the Buy It Now auction format with the regular “no reserve” auction format: The Buy It Now auction format lets you list your item with a fixed price. (It’s a strategy commonly used by sellers who have a lot of items they want to sell quickly or who don’t want to risk their items being sold for too low a price.)

A regular auction, in contrast, involves listing your item with a starting price of your choice, and then selling it to the highest bidder. This auction format can often achieve higher final selling prices than the Buy It Now format because low starting prices, in particular, attract bidders in search of a bargain. And the bidding wars created by this acitivity drive up the final selling price of your items.

If you again run two auctions for the two watches you have for sale, but this time with one at a starting price of $0.99 and one at a Buy It Now price of $200 (the manufacturer’s suggested retail price), you build interest in the $0.99 auction as in the earlier example. This time though you’re also offering bidders the chance to bypass the uncertainty of the regular auction and buy the watch immediately through the Buy It Now auction.

Again, these two auctions combine to make bidders feel they can get a bargain by bidding on the lower-priced item. And, if they use the Buy It Now price as a benchmark, they can confidently bid up to that amount and still feel like they’re getting a good deal. Setting a higher Buy It Now price can be a good gamble — encouraging people to place higher bids.

3. Combine the Buy It Now and regular auction formats in the SAME auction. You can also run an auction that lists both a starting price AND a Buy It Now price. This approach allows you to use the same technique as in the earlier example. The difference however is that you show the value of them with the Buy It Now price AND offer the option to bid on the item.

While the Buy It Now feature disappears when someone places the first bid, it is a good tactic to use a hook to draw people into this auction. And, by using a medium starting price somewhere between the low of $0.99 and your high Buy It Now price, you can make sure that you only attract serious bidders who will start your auction off at a reasonable price.

When setting your starting price for regular auctions, you should use your knowledge of your market to set a price that won’t risk losing you money. For example, if there’s a low demand for your product, it would be unwise to set the starting price very low, as not enough people will bid on it to raise the price high enough for you to make your target profit margin.

Conversely, if you set the starting price too high you stand less chance of generating a bidding war. The best solution is to price most of your items at a starting bid that you would feel comfortable selling at. However, it’s always worth listing one at a low $0.99 starting price to draw bidders and cross-promote your other auctions by creating interest in them.

An important element in this strategy is that you must list your items around the same time. That way, the listings with higher starting prices and the Buy It Now listings that establish the value of your items for sale appear next to your other listings with lower starting prices. Bidders can then easily compare the two.

If you do this, it’s an excellent way to generate more bids on your auctions and drive up the final selling price of your items. Why not test this strategy on some of your auctions today?

Self-made eBay millionaire Brandon Dupsky deposited $22,000 a DAY into his bank account, and now you can copy his *exact* system! You’ll discover…

>> Which products are the *hottest* sellers on eBay!

>> Where to find *cheap* products to resell for massive
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>> Techniques for driving 1,000s of bidders to your
auctions!

… and MUCH more!

To check out Brandon’s system, click here!

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