If you’re a small business owner, you know that establishing your online presence is key to getting more customers. However, it’s not as simple as creating a website and watching the clicks and customers roll in, there are intricate ways of managing and creating your brand online. Below are 4 tips on running a fully-functioning website for your business.
1. Create a fully functional site
While many businesses have websites that they can direct customers to many of these sites are also poorly maintained. The biggest pitfalls that people run into with web design is creating a layout that is both functional and attractive and keeping things up to date. It’s not as simple as creating a page and having it look good. A lot of work and web developing goes into creating a fully-functioning and attractive website; which is why so many businesses have neither. There are many website themes that can make your website look professional. Some of these themes are free while others aren’t.
2. Create visual designs
It isn’t enough to only create text on a website. Visual designs most of the time speak louder then words. With a social media site like Pinterest, images should play a big part in the design of your website. When looking to expand your business on the Internet, it is important to consider your personal design and programming skills. If you do not have any design or web developing experience, then it’s important to learn. Study and become proficient with the design aspect or visual rhetoric for your own website, so that employing a graphic designer may not be a necessary step. That are many preloaded website themes that allow you to just drag, drop and upload graphics, logos, videos etc. which can help compliment your business design goals.
3. Present information accurately
In addition to your website’s image, the information you present needs to be clear and concise. Spell check is very important before publishing information. Many potential customers will want information about your general business for example, your products and services in an easy to read format; so knowing how to present this information in an accurate but informative style can get potential customers to become regular visitors. Provide quality content which effectively communicates to the consumer your product/service offering. These are key elements to creating a website that works and attracts potential buyers.
4. Update regularly
After setting up your website and optimizing the content, it is also important to make sure that you update regularly with quality content that the consumer may be interested in and can benefit from.
Running an online business can be a time consuming process, and aside from employing a marketing company to get you started, you can save a lot of money if you attempt to do it yourself (DIY). Mind you, some things you might want to outsource but generally simple tasks can be updated on your own.
As consumers expect to have a fully-functioning – nicely designed and updated website available to them, it is also important to ensure that your website works effectively on both mobile and non-mobile devices as this can be make or break that sale you’ve been seeking.
Tell us in the comment below if running a fully-functioning website for your business is your goal?
About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, The Biz Buzz of A Latina Mom and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter.
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