However many of those ways require a monetary investment that you simply can’t keep up with. Ads and pay per click are out of the realm of your experience. You know there has to be a simpler way to market your blog.
Well, here are some ideas that anyone can do to make their blog more marketable:
1. Get a niche –
All the marketing in the world is fruitless if your blog does not have a niche. You should pick one topic for your blog to center around and know what audience you are aiming for. Without that you could market all day long and not see any real results because you are not aiming at anything in particular.
Like an archer who shoots blindfolded, you will never hit your target no matter how many arrows you fire. Instead pick a place and focus on that.
2. Market research –
One of the first things you should do when thinking about making your blog more marketable is to do some market research. There are many programs out there that will allow you to see what people are searching for on search engines and through other means.
By focusing on the big search items in your blog’s niche you can narrow in on what you want to blog about and make sure it is relevant to your audience.
3. Use keywords –
Speaking of relevance, a key word is only as good as the audience behind it. If you focus on a key word that no one is searching for then what good will it do you?
Do not fill up your entire blog with obviously heavy key word posts either. Yes, you will get the attention of the search engines that way but you will lose your real goal, the readers. Keep it balanced and do not go overboard.
4. Good content –
The thing that I love about good content is that no one can say anything against it. Search engines like it no matter how their algorithms change, and readers like it because it offers something real.
You should always strive to offer your readers good quality content, regardless of the search potential. Though it may not pay off now, it will stick around in the long run and you will see a gradual rise in your blog’s marketability.
Keep in mind that length often plays a part in good content, so try to shoot for at least five hundred words or more per post.
5. Title well –
A blog post title is often the first thing a potential reader sees. It is also one of the first things a search engine goes over when deciding what ranking to put your post on. That means that a title is doubly important.
You should try to use key words in your title but also make it attractive to real users. Do not make the title too long, over ten words usually, and be sure to spell everything correctly! That is one of my biggest pet peeves.
You can use name recognition to add another layer to your title, like “Five Ways Batman Uses Facebook”. By adding in recognizable names and highly searched key words you are killing two birds with one stone. What reader would not be interested in checking out, and sharing, something with a title like that?
Numbers also work well in blog post titles. They help to give readers a sense of how long the post is before they commit to reading it. For example a blog post with five points will be shorter than one with twenty five points and so on.
6. Get links –
Another way to raise your ranking on search engines and also drive more organic traffic to your blog is to get good, high quality links. There are many ways to do this, and paying someone to link to you is not one of them.
Instead you can write guest posts. This will allow you to reach a potential audience with your blog and get a link on someone else’s site. They will allow you to guest post because they get free content. Over all it is a win-win for you both.
You can also join things like blog carnivals and even offer your services to charities for a link on their sites. These are just a few of the ways that a blogger can market their blog without having to pay for anything.
Any blogger can follow these simple suggestions and make their blog more marketable quickly and easily.
About the Author: Allison after graduation allows her to combine her two passions: writing and children. She has enjoyed furthering her writing career with www.nannyclassifieds.com. She can be in touch through e-mail via mailto:allisonDOTnannyclassifiedsATgmail
Image Credit: cooldesign
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