The following top 10 tips for website promotion are great for business exposure. Business owners constantly look for new and cost-effective ways to promote their website(s).
1. Business Cards:
Business cards are essential to any business. Announce your URL website address on your cards to gain additional customers and to keep your current customers. Hand them out whenever you’re providing a service or delivering a product to someone.
2. News Releases:
This is a great tool to utilize. Press releases can be sent via e-mail to facilitate delivery. Write a business news press release to area newspapers. Indicate why your business would be of interest to readers. How can your business help people save time, money, etc.?
3. Search engine optimization:
A fantastic strategy done correctly will improve the volume and quality of traffic to your website. Using quality based keywords help your website shows up many times during searches. Use appropriate tags, titles, and descriptions for search engine optimization.
Join relevant newsgroups that are of interest and relate to your website niche. Participate in newsgroups without spamming. Provide useful information that others may benefit from and remember to include your URL in your bio. Visit http://groups.google.com/ and http://groups.yahoo.com/ and search for newsgroups to engage in and announce your website.
5. Include a signature file to all your emails:
Make a short signature file no more than 5 or 6 lines. Keep it short, sweet but useful. Most of the popular e-mail programs offer this option. Add it to your blog posts, email accounts, and any forums/groups you register with.
6. Link development/website promotion:
An important technique to add to any website promotion involves searching for websites that attract visitors who may also be interested in your offer known as “link Building.” Write to the website owner and offer to trade links. As time goes by, these mutual links can represent a significant portion of your total website traffic with search engines.
7. Banner advertising:
There are many great affiliate programs to join that allow you to advertise their banners on your site and gain exposure.
8. Email Newsletter:
Provide an opt-in form on your website and allow your visitors to subscribe. Publish your newsletter periodically and include information that is relevant to your audience. Give your subscribers something of value in exchange for their email address.
9. Article Writing:
Writing articles for your website is important for website promotion. Let your readers get to know who you are. Engage them with your posts and provide information that will benefit them.
Provide basic, real, useful information as well as resources to support your writing. What are your interests? Will it interest your readers too? Mention a product that they absolutely must have and why it is so special. Submit your articles to article directories to gain followers and subscribers.
Decide who your main customers are. Find out their age group, demographics, etc. How much money do they make? What are their interests? A detailed profile of your customer base will help you decide on your target audience.
Advertise and target the type of media to market without breaking your bank account, so to speak. Each media type has its own audience. Newspaper, magazines, and social media networks are all areas that can help you narrow down the specific segment of each population.
Match your main customers with the kinds of media they are currently using. For instance, “flyers” delivered door-to-door could also lead to prospects about your business. Although the return of people actually seeing your advertising is lower than other advertising avenues, however, this is a cost effective method. You should advertise in flyers around seasonal peaks. Flyers can be designed on your computer or at a printer location. Distribute them to specific areas which you’ve identified as potential business leads. Remember to monitor the response rate of “flyer” distribution.
Local Community Paper
Place an ad in the “local community paper” and don’t forget the classified section. Rates are cheaper for as long as you run the advertisement. Many papers are now hip to home-based businesses and have advertising displays which are quite cheap. Check your local community paper for details.
Consider “brochures” that are professionally prepared and are invaluable for trade shows, networking events, mailings, promotions, and seminars. Brochures should give enough information, but peek the curiosity of obtaining a call or a website visit from a potential client. Your brochure should be professional and show you as an expert in your field. Create brochures in electronic form to share with your social media networks too. Remember, include your websites’ URL.
Thank you cards
Let’s not forget about “thank you cards.” When you receive business from clients, acknowledge them by sending a “thank you” card. Offer a discount if they recommend you to their friends and neighbors. Send those referrals a “thank you” card as well. Your efforts will be remembered.
Social Media such as Facebook, Twitter, Digg, Pinterest, StumbleUpon are also an integral part of website promotion. Engage and involve yourself in these social media communities for added business exposure.
Word of mouth
Last but not least, “word-of-mouth advertising” spreads twice as fast as conventional advertising methods. When you give the very best to please a customer, they will spread the good word for you. Word-of-mouth is an inexpensive and effective method of advertising.
Are you using these top 10 tips for your website promotion? Can you add to the tips above? Share your comments below.
About the author: Sonia Colon is writer/publisher at My Fashion E-Mall Blog. She is also the owner at BooksAboutMe.net For additional powerful business articles and Internet marketing tips for maintaining a lucrative business sign up for her monthly newsletter!
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