Social media marketing is becoming popular for businesses and nonprofit organizations and while some succeed with this marketing, others do not for several reasons. If this is your first time using social media marketing, here are the keys to success with this kind of marketing.
Put Good Content On Your Social Media Marketing
You can’t have good social media marketing without putting good content on your webpage and there are all kinds of ways. One method is to write a few blog posts on your company’s social media page a few times a week so that your customers know about what is happening with your business and any discounts you’re offering. But content is more than just posting blogs. You can also post videos of testimonials from your customers and pictures from events your company sponsored.
If you want to succeed in social media marketing, you want to increase the number of followers on your social media page and one way to do this is by using your e-mail newsletters that you send to customers. When you send newsletters to those on your mailing list, you should mention your social media page and invite them to post comments on it about how they benefited from your business.
Combine Social Media Marketing With Mobile Marketing
Most social media networks have mobile friendly versions and you can use this to your advantage. Create a mobile friendly version of your company’s website and then invite your customer to access your company’s social media webpage on their phones and tablet computers. Another method is to incorporate SMS messaging and send text alerts about contests and giveaways you’re hosting on your social media webpage.
Check Out Your Competitors
You may think that you have the best social media page but this is not the right idea to have because you should always learn from others so that you can do things differently with your strategy. This is why you need to look at other companies’ social media webpages to get an idea of what they are doing to promote themselves.
Put Social Media Buttons on Business’s Website
Some companies put social media buttons on their websites and the purpose of this is so that your website viewers can share certain pages within your website on their social media pages. This is an effective way to use social media as a marketing tool and if those readers who shared your information receive requests about your business, those who shared your website link can give them additional information.
Hire A Social Media Specialist
If you are not skilled in social media marketing and your past marketing efforts did not work, you can hire a social media specialist because he knows the latest trends in social media and he can incorporate the trends into your marketing campaign. He is also knowledgeable about marketing strategies such as SEO, mobile marketing and e-mail marketing techniques.
Look for New Employees With Social Media
You can use social media to find new employees if your business is growing rapidly and you’re in need of more workers. For example, if you are the editor-in-chief of a food magazine and you want to hire an experienced food writer who also has some experience working in fine dining, you can browse different social media profiles because there are culinary arts workers on social media who also have experience in journalism that you can hire. In conclusion, social media is an excellent way for businesses to promote their services and look for new workers.
About the author: Donna Lee Jane is a marketing manager for http://dearjane.com.au/ and a strong believe in social media marketing. She has found that conversion rates from some social networks are extremely high and lucrative due to the social nature of these platforms.
image courtesy by Stuart Miles/FreeDigitalPhotos.net.
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