What do customers really want?

I usually get emails from entrepreneurs asking me “What Do Customers Really Want”? Well, a simple answer to that question is customers want RESPECT! Customers want to receive the respect of a seller responding to their questions on a timely manner, their opinions taken seriously and their feelings considered. They want great customer service and of course great quality and great prices.

Questions:
When a customer ask you questions regarding your products, blog/website, prices etc. it is imperative that you answer as soon as possible. There is nothing more annoying then waiting a very long time for a response. Customers will move on to the next website, blog etc., for better service.

Opinions:
If a customer offers an opinion about a specific product, topic, comment, take it as a way of improving what you’re offering. Thank the customer and say that you will take their opinion under consideration.

Feelings:
It is difficult to exactly pinpoint a customer’s feeling especially if you are doing business online; however reading between the lines in your customers’ response is very important. You can usually tell if a customer is satisfied or dissatisfied with a particular situation. If so, try to make it right by offering your help and/or thanking them if they are satisfied. If you respect your customer’s in that way, they will respect you and your business in return.

Customer Loyalty:
I wrote an article on customer loyalty with more ideas on how to provide this most important element to gaining and keeping customers.

Think of other ways in which you can entice your customers to come back regularly. Your customers will be happy and your business will be too!



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