To put it mildly, you may have asked yourself this very same question (as I did when I first heard the Pinterest buzz)…What the Heck is Pinterest?
I had no idea what the word Pinterest was let alone who they were at the time; until I did research and found out the following:
Pinterest in a nutshell
Pinterest is an online pin board platform where you can create boards and pin just about anything you like and also find interesting on the web…simple as that!
You create pinboards showcasing your likes from your favorite recipes, fashion, books, inspirational quotes, products, articles and videos. The list goes on and on.
How does Pinterest work?
When you create an account with Pinterest, you will see many other wonderful pins created by people who want to share what they enjoy with you. You may follow boards, like pins and comment at any time. Others who are interested in your pins will follow you back. In fact it is a great way to meet and share things found on different boards by engaging in conversations. Pinterest can help you get leads and brand you and your business with other like-minded pinners.
Why is Pinterest a great marketing tool?
People love to see pretty visual things. I know I do! Images sometimes speak louder then words. If you can feature your product and/or service with an enticing image, I say go for it. Remember to always include a URL address back to your site.
Market your business by focusing on understanding your target audience. Determine when your followers might be on Pinterest and schedule your pins around that time so that you can get more exposure. Find out the following:
- what type of books do they like to read?
- what type of music do they like to listen too?
- what are other boards you can follow, learn from and target?
- what’s their age and gender?
- what time are they mostly on Pinterest?
- what is their lifestyle?
Do your research!
Pinterests’ visual emphasis is what makes this social media site stand out from the rest of the crowd. It’s very much focused on your lifestyle through the things you enjoy and find interesting. Once you get started you won’t want to stop…(okay maybe I’m talking about myself here 😉 ) but it really is a lot of fun!
Pinterest is a great marketing social media site. I recommend you add this fast growing site to your social marketing efforts as soon as possible. It is known to have out-shined other social media favorites like Facebook, Twitter, and LinkedIn in a short period of time. Pinterest has become a great source of traffic to my blog. It’s definitely a wonderful tool to check out. I’ve created boards of my favorite things, pinned, marketed and even met new virtual friends on Pinterest.
Have you also asked yourself what the heck is pinterest and does the above give you some insight? Please share your comments below.
About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE eBook on ‘How to Rock Your Business with A Blog. Manage your social media like a pro.
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