Every business owner promotes their businesses with a single intention to “maximize reach of their products and services”.
What could be a better platform than cell phones! With over billions of people owning cell phones globally, choosing cell phones as a medium for marketing can be one of the best strategies a start-up or a company can ever implement.
Statistics show that cell phone share a greater market in the world than laptops, tablets and computers. Moreover, with cell phones becoming smarter than ever, mobile advertising can be the trump card for the success of your business. Let’s take a look at what you have to know about the advantages of mobile advertising:
SMS (Short Message Service)
SMS refers to mobile text messages. It consist of short messages, normally with text only content. There are many businesses that allow text advertising on mobile devices via an application. Most charge a fee while others are free to receive. The advantage of SMS is that if you own a business and you want to get the word out about your products in a quick and concise way, consider SMS as an excellent form of promotion.
MMS (Multimedia Messaging Service)
Similar to Short Messaging Services, MMS is a standard way to send messages that include multimedia content to and from mobile phones. You can advertise by an animation, music or short clips format.
IN-game & Video Advertising
These are advertisements that appear while a game loads or when you complete a level or at the beginning or ending of a video. This is another great form of advertising your own products/services.
They often reach people in the form of a telephone call. It may be a jingle, a recorded announcement or a direct conversation with personnel.
By using the above methods of mobile advertising, you can reach a wider audience. Believe it or not, the number of people owning a cell phone is increasing every minute. This means that your potential leads are also charging ahead in numbers.
Advertising and promoting products through cell phones doesn’t require you to spend a fortune like a television commercial or print advertising. Mobile advertising always tends to be comparatively cheaper considering the number of people it reaches. Imagine borrowing thirty seconds of slot time on a happening channel to promote your products from a medium which is likely to get changed as soon as a commercial begins! However, you can always count on mobile advertising as they are bound to get the best of what you pay.
Interactive QR Codes:
One of the recent trends in mobile advertising is the QR codes, where the user scans the unique codes and opens up a world of information about the product. Campaigns like these can be effective because you not only induce interest and anxiousness on a person’s mind but you also provide him with the exact information he is looking for through your mobile ads.
By advertising through the cell phones, you are not only increasing the chances of generating leads, but also being a socially responsible citizen. You are contributing to the environment by reducing the usage of papers and saving trees. Moreover, digital advertisements are always better than the printed ones!
Unlike other human possessions, cell phones are the only items (next to wallet and keys) that people carry with them wherever they go. This means that you have around the clock opportunity to connect with people and market your products.
One of the best advantages of advertising through cell phones is the ability to target your audience and feed them with the information they are looking for at the right time. Advertising in Google maps services and search results will help you analyze and determine which audience you are going to target and promote accordingly.
Have you ever noticed an advertisement that you had no choice but to see or hear? People cannot flip pages like print advertisement or change channels like television advertisement. Even if the target person shows no involvement in your advertisement, he has to still have a complete look at it before he can perform any further actions.
Moreover statistics reveal that over 85% of people read mobile advertisements and even remember them for a while when compared to television commercials and radio ads; leaving the probabilities high with mobile advertising.
These are some of the most significant advantages of mobile advertising. Start your campaigns and reap the best out of these prevailing trends.
Are you taking advantage of mobile advertising for your business? Please share your comments below.
About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE ebook on ‘How to Rock Your Business with A Blog.’
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