Which Is Better: Being an Affiliate or Product Owner

Which is Better Being An Affiliate or Product Owner

Which Is Better: Being an Affiliate or Product Owner

Many online marketers are earning a lot of money strictly selling other people’s products as an affiliate.  They never own their own information product – they just drive targeted traffic to a site and earn a commission for each sale. The beauty of promoting other peoples product(s) is that you don’t personally have to carry inventory.

So which Is better: Being an affiliate or product owner? Let’s find out the following:

Affiliate marketer

As an affiliate, you don’t have to worry about the product creation phase or the expenses involved in setting up your systems for shopping cart technology, list-building, and other aspects of Internet marketing.

But a major drawback is that you aren’t in control of the product itself.  You have to scour the ‘net to see if there’s a product you feel confident promoting.  You can do this through ClickBank and other third party affiliate networks, but you’re always going head to head with competing affiliates for a piece of the Internet marketing pie.

With affiliate marketing, you can’t control the sales copy or bonus items. If the product owner fails to provide good customer service, it could damage your reputation as the one who referred the visitor to the site in the first place.

When a partnership is established, you are known as an affiliate marketer and the seller is called a merchant. Some affiliates and merchants work with each other directly, but there are also affiliates who sign up and promote products from within a larger network.

Product owner

As a product owner, you’re chained to the entire process from start to finish.  You have to develop a unique idea, create a product or pay to have it created using an outsourcing service, and then get everything up and running if you want your Internet marketing venture to be a success.

You also have to recruit an army of affiliates and provide an ample toolbox filled with strategies they can use to help promote your site.  But you retain control over the details of each site and can test and tweak sales copy for higher conversions and deliver any sort of product or bonus that you feel is worthy to your customers.

Is one particular choice better than the other for the Internet marketer who is considering all of their options?  They each have their attractive qualities and their drawbacks.

Combination of both

In fact, most marketers do a combination of both.  They’ll create their own information product in the form of an eBook and then hyperlink recommendations back to affiliate products that they promote.

This increases the profitability of each product they create and generates even more passive income each time the eBook is promoted by an affiliate for the product they own. So bottom line, the decision as to which is better is totally up to you as an Internet marketer.

If you can’t decide then why not have a combination of both money makers? There’s nothing written in the book that says you can’t have two or more business models.

It is important for any business whether it’s an affiliate and/or product owner to be approachable and present themselves in an engaging and interesting way. You will almost certainly see an increase in the number of clients that come through your door.

People want to see real people behind the title and doing that over social media is something I recommend and actively encourage. We need to break down the barriers and this is a brilliant way to do it.

What do you think – Which Is Better: Being an Affiliate or Product Owner? Please share your comments below.

About the author:
Sonia Colon is writer/publisher of My Fashion E-Mall Blog, and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter above.


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Sonia Y. Colon

Sonia Colon is writer/publisher of MyFashionE-MallBlog.net TheBizBuzzOfALatinaMomblogspot.com/ & owner of BooksAboutMe.net. Writing & sharing powerful business marketing articles on starting & maintaining a lucrative work-at-home business is a passion.


  1. Hi Mukhtiar,

    Thank you for your comment. Affiliate marketing is definitely a skill one needs to acquire in order to succeed in affiliate marketing.

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